Survival pressure gradually adding domestic LED factory and onto the road of 'sea'

To flourish in recent years, with the domestic LED display manufacturers, professional face the survival pressure gradually add, at the same time, because of the broad market to attract overseas, appeared many LED screen and famous manufacturer looking for overseas, and onto the road of 'sea', and gradually appeared some LED screen enterprises to expand overseas market as the primary focus. Domestic LED screen enterprise focus gradually to the status of the overseas migration, and the world gradually to the domestic LED industry carrying, under such a contrast, the development of the domestic LED display company should concentrate on? Followed the world to the handling domestic LED industry, outside the competition opponents in the domestic set up production base, the profession competition is also getting worse, the product price is on the decline. Appeared large LED screen enterprise to our country in the world, appeared the LED screen domestic enterprises will gain much more pressure, the domestic market competition pressure also increased accordingly. 'Overseas market differentiation products to get profit, overseas market homogeneity competition, eventually lead to win rate is low. 'Other' foreign trade new trap 'the present is undoubtedly increased the risk of overseas trading. First, because LED professional in China starts late, not of intellectual property rights to know, about the assignment of patent application and protection is relatively lag, LED display in China enterprise in the face of fierce market competition, it is difficult to grasp the initiative of the competition on the world market, often in a forced to bearing. Again, the European debt crisis, overseas LED display market in the face of shrinking. Euro-zone countries economy slowing, market demand, the financial tightening, decline in consumption to other, overseas market different region also has the corresponding bound, in the Indian market, for example, do the affairs of India, must rely on local acting, nature because of local tax system, with India after crossing into India, between the state and economic trade still charge a value-added tax and sales tax, must rely on cascade acting system, relying on local sale way. The enterprises must not only consumption of manpower and financial resources, both in looking for logistics is still building company that must exist. In contrast, domestic, at present the country in the aspect of LED professional export tax rebate policy must support, since June 2009, the domestic LED full-color display products for export tax rebates to 14% from 17%, while the export tax rebate has become an important origin of many export-oriented enterprises income. Account for a considerable proportion of business income. But if the future national export tax rebates, lower related products LED display enterprise net profit could be badly affected. World LED display company in the domestic factories, and the world marketing service network, brand advantage and so on will be on the domestic export enterprises form the greater competition. Now, everybody, referring to the current situation of the LED display market, homogeneity, low price war, innovation, and so on negative words full of LED display, let a person not doubt: murphy domestic LED display market is there really no way out? Obviously not! First, follow the development of the domestic economy, the LED screen purchasing power will also be improved. In addition, in July last year, China's manufacturing index (purchase manager PMI） 7%, the biggest rise since this year. As of July 2014 manufacturing PMI has five months. Second, the villages and towns in China will accelerate, lower-tier cities appeared LED screen market space is huge. Secco SheYuan recently announced the city, the white paper says that China by 2020, will end the villages and towns building coverage up to 60%. Estimated that by 2020 rural families about the consumption of LED products output will reach 500 billion yuan. As a part of the city to carry out the process, the LED display of the present city plays a different view. Township construction cannot leave the public infrastructure and environment, deal with the aspects of perfecting and throughout, will also face more energy consumption problems, so the LED application become beautify the landscape in the process of urbanization, and reduce the energy consumption of the primary products. In addition, the government's vigorously support the national brands, LED display companies have an advantage in China. For a long time, our country is on the LED give attaches great importance to and support the energy conservation and environmental protection products. Across the country use land, the government taxes, rent, labor, capital and other 'invisible hand' to introduce the LED industry, and it also pulled out a huge number of money to give support to assist. Various government a project subject to tender, such as the youth Olympic Games opening and closing ceremonies, as well as the major venues used by most of the entertainment for the domestic brands. 'In a nutshell, overseas market development right, but in the new situation, the domestic market is also very important solid. Source can do so far, the domestic market will usher in a more broad space, domestic LED display company as our own enterprise, good solid foundation, to carry out more in the long run.