Summary of lighting market development in various regions of China in 2016

The professional market of lamps and lanterns is a unique distribution mode of lighting products in our country, and it is also an important sales channel of lighting products. A large number of lamp dealers and brands are concentrated in a special fixed-point sales platform, forming a never-ending lamp trade fair. Therefore, the investigation and research on the professional market of lamps and lanterns is helpful to grasp the pulse of the circulation field of lamps and lanterns in our country, and then provide reasonable suggestions to promote the healthy development of the industry. In 2015, the author conducted a survey on the major lamp markets that have been opened nationwide. this survey visited nearly 80 lamp markets in more than 30 cities in seven major regions of North China, Northeast China, Central China, Southwest China, South China, Northwest China and East China. the total annual sales of the investigated lamps market exceeds 50 billion yuan, and its radiation scope covers the whole country. In general, the overall operation of the domestic lighting market is relatively stable. The vacancy rate of most of the lighting markets surveyed is relatively low, and the monthly rent of shops is relatively stable, but the business and popularity are not as good as in previous years. Mainly due to the slowdown of macro-economic growth in recent years, the adjustment of the real economy, the regulation of the real estate market, and the reduction of government projects, all directly or indirectly affect the domestic market of our lighting products; In the export market, the economic downturn has led to a shrinking demand, and the appreciation of the renminbi has led to a decrease in foreign profits. Both the internal and external markets are said to be in a severe situation. This survey also reflects this trend. The overall sales volume of most of the investigated lamp markets in 2014 is flat or even declining compared with previous years. the market situation of lamps with radiation capability in a few key areas is relatively good. Relatively speaking, the original old lamp market has a relatively superior geographical position, stable popularity and customers, more mature operation and management, and relatively perfect supporting facilities, but most of them have encountered upward bottlenecks and are under great development pressure. The new lantern city is more reasonable in planning, larger in scale and has development potential, but lacks popularity. At the same time, it faces a fierce competitive environment and is under great pressure to survive. The above is the overall situation, but due to China's vast territory and significant differences in economic and social development among regions, the development of the lamp market is also different. In the northeast region, the hub city of the lighting market in this region is Shenyang, which occupies the main road leading to the northeast region in other regions. it has relatively large-scale lamps market such as Zhangshi lighting city in Northeast China Lighting City, Shilihe lighting City in Shenyang, Xingshun lighting City, New North lighting City, Beizhan lighting city and so on, and has relatively strong radiation ability. it can radiate neighboring provinces such as Jilin, Heilongjiang and Inner Mongolia. Relatively speaking, Heilongjiang, Jilin and Inner Mongolia respectively have relatively good trade environment to Russia, to the DPRK and to Mongolia. However, most of the low-end lamps and lanterns in operation are wholesale markets, lacking some specialized lamps and lanterns stores. it is difficult to meet the changes in consumer demand and business environment. Compared with provinces such as North China and southeast coastal areas, the economic and social development level in Northeast China is relatively lagging behind, with low birth rate and outflow of talents, resulting in a cold real estate market and a lack of groups with strong purchasing power in the overall lamp market. This is also an important factor that restricts the development of the local lighting professional market to a higher level.