Subdivision of LED lighting industry will bring benefits

LED industry will suffer a temporary difficulties with the us financial crisis and European debt crisis caused poor external environment, but also have the personage inside course of study says, shenzhen LED industry began to face a new round of 'shanzhai'. Bond bell Li Shengyuan chairman said, now some people say that the LED has

the LED industry will suffer a temporary difficulties with the us financial crisis and European debt crisis caused poor external environment, but also have the personage inside course of study says, shenzhen LED industry began to face a new round of 'shanzhai'. Bond bell Li Shengyuan chairman said, now some people say that the LED has been doing bad. Do bad is not the cause of the industry is not good, but the result of the 'human'. With the enterprise credibility, strategic positioning and development into three questions. Today, many companies now see do display money displays, see do street lamp, street lamp make money is not a business, 'the enterprise die just strange. 'LED the key lies in the core patents, philips research and development spending $50 million a year, shenzhen all LED enterprise research and development spending up I'm afraid not so much. Senior people in the lighting industry, optical network sales director also told the Yale, at present, it is necessary to clear the location of LED lighting enterprise blindly follow suit, not keep change, who first focus on niche in the market, who is easier to success! Throughout the development of the LED lighting market in our country, the first to activate the outdoor large Angle illumination, and with the 'ten city wan light' unsatisfactory, starting this year, the LED lighting market and large-scale move into indoor areas. Can also be seen from this, enterprises street-cred bandwagon, horse, and prospect of natural shape. Large domestic HuaYe LED lighting enterprise groups have a similar dilemma. In 2008, shenzhen HuaYe group to invest 500 million yuan to build the 'LED energy-saving lighting industry base', and set up HuaYe LED lighting research institute, is the domestic earlier in LED lighting constant current power supply, energy-saving lighting, lighting research and development and application of enterprise. Its business involves public outdoor lighting: LED lights, LED tunnel lights, LED miner's lamp, LED garden light, LED solar street light, LED light. Administrative office lighting: LED fluorescent lamp, LED tube light, LED lamp. Civil lighting: LED light bulbs, LED lamps, etc. , all kinds of LED power supply design and production development process; LED lighting lamps and lanterns in the research, development and production, etc. To sum up, the product can be widely used in road, landscape, commercial space and other occasions. However, just a few short years, HuaYe group LED lighting business began to disappear. Of course, the success or failure of an enterprise, there are many key factors, however, the blind horse multiple projects, there is no clear positioning itself, is one of the reasons for its failure. The author had an interview with a outstanding enterprise in the field of LED display, involved in the LED lighting market, not to the dialectical analysis of the advantages and disadvantages of its own, the market need what products, orders immediately, and then try their best to produce in order to get a small profit. After six months, the enterprise leadership gradually found that blindly following production, in the end will only lead to lose yourself. When it comes to the company's products or do the best in the field of which has much more advantages than counterparts will, it can only be revealed obvious and had no competitive advantage. One can gain a foothold in the field of LED display, and achieved fruitful enterprise must have its core competitiveness, but in the field of entering another colleague, if not a good play to core competitiveness, to find development localization, so can only become more and more far away from success. However, LED street lamp, I pleased to see that the enterprise has to adjust the strategy, is hard skills, industry is also looking forward to the power enterprise power again. However, in the industry such as the display enterprises blindly on the make of LED lighting industry, but can stop and careful analysis of their advantages and disadvantages, to find a suitable development way of enterprises are few and far between.