According to the European and American developed country statistics good lighting light distribution scheme can store 30% of turnover. At home, the light is no longer a simple lighting function, technological and artistic quality, practical, energy-saving lighting design technique has become a popular trend.
so, how to use light to attract customers, gathered popularity, build a shopping space artistic conception, promote sales? The following main using three kinds of light around the store. Basic lighting
the basic lighting lighting in the store. Outside, there are used in the shop window lighting lighting, light up the sidewalk in-store outer edge lights, and the lights on the ceiling. Internally, a basic lighting, safe passage indicator, etc. Basic can use fluorescent, or incandescent lights, can be direct lighting lamps and lanterns is indirect lighting lamps and lanterns, the main store types, display and sale of products such as the specific circumstances, such as bread and cakes to indirect light irradiation, emphasis on the soft brown color.
secondary light secondary light has a basic light can finish of the goods to do some special performance of functions. Secondary lights can be used in a spotlight and floodlight, is mainly used to strengthen the window lighting, make the shelves, containers and goods appear bright, attract customers attention.
secondary light consists of the following two types under the
1, shoot the light. Is down from the ceiling light irradiation. It can effectively counter lighting above a certain position, the position to choose good, in order to avoid the glass case or the counter surface reflected light stimulation to the eyes of your customers.
2, cabinet lighting. Is mainly used to overcome the glass case and glass sliding door glare phenomena caused by the reflected light, cabinet lighting if the location of the goods from the above eye level with lighting, the light easily concealed. Their goods in addition to strong radiation, but also can up illuminate, highlight the outline of goods, also can be used to lighting the top of the wall, and comfortable atmosphere. Secondary light function is mainly to help customers judgment and more goods, to make the best choice goods, as well as to the salesman quickly and effectively take goods to the customer need.
atmosphere light mood lighting can eliminate the shadow, produce different effects in the special display, it can illuminate goods not only, also can be used to direct illuminate the walls, build atmosphere. In a window, lighting atmosphere filter can be used to create a variety of colors of light, causing dramatic effect.
in the store, lighting can make goods display more distinctive atmosphere, atmosphere lighting requirements more brightness, commonly used incandescent spotlight or incandescent floodlight. One part of the spotlight to focus light, floodlight can illuminate a larger scope. To dramatic effect in display range with mood lighting, display personnel to solve two problems, the tone and color. Display personnel can be observed from the sun rays of the nature of the phenomenon and the experience of experience, used in display lighting. Store display lights, mostly from top or side. Because light from down to up illuminate, easy to display device or blocked by goods, and form the shadow. As to a side light, is suitable for furniture on display.
lighting must first solve the goods itself, the real appearance of goods must be displayed in front of the customer. Goods lighting light, therefore, must be on the brightness and color close to the outdoor sunshine. With daylight color lights can make lighting goods looks even more beautiful, and will not change the appearance of texture and color, so most of the goods of lighting used type filament incandescent spotlight and floodlight. Fluorescent lamp, though more economic, to illuminate commodities but will change the original color and luster. Second needs to solve is that some goods under strong illumination that long-term illuminate, will lose luster, power lighting light will cause the commodity fade, therefore must always observe carefully, make appropriate processing in showrooms.
LingShouHu words Sun Zhicheng ( Xiamen jimei district streets, almond shaped his road rebeccalu garden of alcohol and tobacco, opening four years)
I think, when the store decoration, lighting is to create a shopping environment can not be ignored 'processed'. I shop, position against the wall with two rows of three layer reveals ark, half placed the whole cigarette, half of the wine. When decorating, my above cases to each row 6 12 cbsi, white and yellow kind of shoot the light, the article with cigarette and wine in the set off of lights appear colorful, plus neatly display, improve the level of the goods, has the artistic visual effects, would be easier to attract the attention of customers.
( Sandwich)
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