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O2O for many bosses of lighting industry, like the blade of a dharma Chris, always hanging on his head. On or not? This is a trouble problem. O2O the word already hot, plus double tenth alibaba trading 57. 1 billion violent cyclone, the lighting heart thoroughly tick out the move. The problem is, O2O about talent is so scarce, few people can speak O2O turn to tell her. O2O specific how make, the entire lighting industry is still in the stage of feeling the stones across the river. O2O on big brand, is not a problem, the problem is how to clearly, on the lighting industry big brands is unswervingly to O2O, but the way to come. Opple electricity make of colorful, double tenth of a universal carnival tide op sales ranked first in the lighting industry, has reached more than 9000 ten thousand yuan. But the shines the business impact to offline channels on the open wire is very strong, how to coordinate the interests of the online and offline is opple will conquer a fort. Leishi lighting and bdo, on November 19, jointly launched the smart home lighting and electric business platform. Different from using taobao, Tmall third-party platform, such as the lighting industry benchmarking enterprise the important measure of building their own electric business platform, its significance is very significant. Many companies during the double tenth a seemingly fanhuasijin, actually do is loss-leader business, except for the horse's richest man, consolidate the status and add a piece of brick, added a piece of tile. And set up independent electric business platform can get rid of the dependence on alibaba, especially leishi lighting that has a strong capital strength and channel power enterprise, itself has a strong social reputation, the flow is guaranteed. The main difficulty lies in the O2O talent, a lot of the processing of detail, also need to practice to accumulate experience. Independent O2O platform, is only suitable for 3 - lighting industry Five lighting industry to establish an independent O2O platform, however, only 3 - suitable for enterprises Five. Ordinary household lighting enterprise, op, and so a handful of leishi, these lighting brand the establishment of independent O2O platform, flow is assured. In five of lighting companies to do independent O2O platform, may not be impression in people's heart, there is a certain distance from the public brand, flow is difficult to guarantee. An industry ecosystem is so, the people of an industry brand can remember 3 - at most Five, the top of this a few enterprises have the advantage of public opinion. Schools in the United States, for example, you may blurt out of harvard, Yale, MIT and so on several big famous universities, to dwell on the more famous universities may dues, a classics brain premier league football team is in the same way, you first think of the Manchester united, Arsenal, Chelsea, etc. The public impression is to be independent of the O2O platform is the foundation of the most powerful, people will take the initiative to search leishi lighting, opple, foshan lighting enterprise, because want to buy the lamp, the enterprise name automatically will emerge in your mind, but to think of other enterprises, will be after some thought. Independent lighting industry O2O platform is the prospect of huge, can not only get rid of the dependence on alibaba and Mr. Ma, can also enlarge the influence of enterprise in the folk, greatly breaks through the limitation of original circulation channels, is likely to form the lighting industry monopoly enterprises, to enhance the market share. On the other hand, if big brands have depended on taobao, Tmall third-party platform, such as performance even if again good, also won't always get rid of the fate for others to be forgotten. O2O on most lighting enterprise, need to be careful for the vast majority of lighting industry enterprise, O2O concept is greater than the actual operational, doing O2O need careful. We can take a look at this year's double ten a lighting during the turnover of the industry, only 400 million yuan, including opple is accounted for more than 9000 ten thousand yuan, leishi lighting, such as the flower also occupy a certain amount, behind the hustle and bustle, with most of the lighting enterprise. O2O lighting industry actually is far from mature, including opple is still in its attempt to touch stone across the river, at that time a lot of enterprises into the O2O, is just a test. Lighting industry vigorous run chao, dismal performance, a lot of people are putting their faith in O2O, is unrealistic. Double tenth a lighting industry during the period of performance is more than 400 million yuan, the usual performance is very few, for the whole lighting industry hundreds of billions of the size of the market, is but a drop in the bucket. O2O of lighting industry can have the effect of icing on the cake, but it can't timely. Low lighting industry, related to the big economic environment situation of our country, our country's economy is in a profound transformation, hard to avoid can have some pains, and this is O2O cannot save, save the straw is not the situation in the lighting industry. Recently, in guzhen guomao hotel held a peak BBS about O2O, many lighting industry veteran who showed up, as did not discuss turn to tell her. O2O not the savior of lighting industry, lighting people need is save his life. So even though the noise of the O2O blaring outside, also please lighting entrepreneurs to keep cool. Conclusion: in the future, all walks of life to build O2O platform is a huge opportunity, have you noticed the alibaba group O2O division has been from all walks of life to extend segmentation, want to seize market? Is the lighting industry, lighting industry lighting people don't have to rely on others' snorts, why not O2O platform by the lighting people to establish yourself? As to the small and medium-sized enterprises of lighting industry, O2O is not yet mature, to advance to the quarterfinals O2O need to be careful.