'Specialized stores into the LED lighting industry to be bestowed favor on newly' today people's living standard has been greatly improved, at the time of shopping, more inclined to 'specialized stores' form, reason is very simple, in the realization of shopping purpose under this premise, has the best user experience. In the lighting industry, have appeared in the Chinese cultural theme, it is the longquan lighting city, here is acted the role of city, location in zhongshan lighting factory. For lighting industry, new lighting city will undoubtedly bring certain challenge for old lighting city, but the lighting of the city of longquan, said an official with the lighting will be combined into a cultural city and industrial markets, to the country, and around the world to fully demonstrate China is acted the role of culture. Thus it is easy to see that in the current cluster comprehensive stores, specialized shops will no doubt become the darling of the future development. In the process of creating specialized stores, the following aspects should be paid attention to. First: target direction starting characteristics in the context of the current lighting factory zhongshan stores, most comprehensive stores, if you want to stand out in the mall, to make their own special, bring fresh for consumers. But in terms of business according to the city, should foster strengths and circumvent weaknesses, after all, the LED is not the mainstream industry, so, if you want to do a really belongs to the LED business according to the stores, so accurate market positioning is extremely important. Only based on the accurate market positioning, and then on the basis of its rich and colorful activities for planning, and ingeniously combine both industry and culture, let more and more people know, business as in zhongshan city lighting factory! In addition, it is also nots allow to ignore, that is initiative, should play its location advantage, improve the product's influence. The second: create differentiated products have to admit that, in the stores, consumers can choose diversification, but for the stores, most of the consumers and the aesthetic fatigue, stores, after all, is pretty much the same, there is no essential difference. In this case, to win consumer's approval, will make a difference. In terms of LED the jiuzhou city, although it's products only LED products, but also can further refine, arguably, refinement of the LED products and product markets are more likely to attract customers. In the context of current development, the LED professional stores want to stand out in so many competitors, then it should be the unique selling point, perfect supporting services and competitive differentiation makes full text, etc.