Shops commercial lighting three strategy

Philips commercial lighting application guide

commercial lighting has increasingly evolved into a marketing tool. Whether the ark of a island in the department store, or an independent store, or at a cafe, tea restaurant, very important in the field of commercial lighting. Many owners when ready to decorate your counter and store, think do not know how to start. To the confusion of these commercial lighting, as philips lighting experts what is the solution? Therefore we have had an interview with philips commercial lighting, Mr. Chen, head of, 'he says. ' we had some owners and designers, they start is not clear how to choose commercial lighting products, actually store commercial lighting must complete the three strategy. '

strategy one general lighting determines the store visual tone

store general lighting for the whole product exhibition, shopping and leisure space produce even and soft light. General lighting throughout the store choose to visual tone.

in Shanghai yongda Chevrolet 4 s shop, the owner is introduced to the 4 s shop product demonstration hall, conference room of the general lighting is to choose the philips CFLS - Ni canister light Ming yi series, lighting by uniform layout, symmetrical, build give a kind of classic and easy, simple visual tone, and industrial products is rigorous, precise style is consistent, and also the new Chevrolet brand personality is very match. Coffee in green building, is also a general lighting, we experienced completely different visual perception. Designers chose philips lang yi grille embedded lamp LBX301 as general lighting, stylist is embedded in the ceiling grooves grille lamp installation. And philips CFLS - Ni canister light, lang yi grille embedded lamp light more convergence in moderation, the light of dimensional administrative levels more rich, although with the method of the uniform arrangement, we can still feel the change of visual rhythm, with light color of the ceiling, the raising of truss method, and high pillar and decoration, give a person a kind of fashion, downy, artistic visual impression, create a relaxed and pleasant leisure space.

for different brand personality and store style, the choice of general lighting must be coordinated with them. In the center of the philips commercial lighting have spin CFLi canister light, Ming yi CFLS - Ni canister light, hao sharp HID canister light, xin yi MR11 / MR16 downlight and Ming yi embedded grille lamp, for general lighting applications. Both restaurants, clothing stores, clubs, coffee shop, there will be a product of these products for you.

strategy 2 accent lighting constitutes the visual center of store layout and display

in the planning of the shops and the general lighting of the counter, will choose accent lighting. Accent lighting is to show the goods you need achieve remarkable in the environment, the effect of yi yi is unripe brightness.

a brand shoe store in Shanghai new world department store, is an island located in the center of the visual ark. 'Island ark is now displayed is this season's products sell like hot cakes, we need to use the accent lighting to highlight these products. Because of the brand shoes belong to high-end products, I chose a set of high-end focus lighting lamps and lanterns of philips hao sharp HID tube light, as a key lighting. Angle is adjustable, the product to add to the degrees of freedom and artistic products on display, and philips 'sharp' series lighting lamps and lanterns is a very good color rendering, product color and texture can be truly demonstrated. 'The brand counters lighting designer wang said to us.

in addition to hao sharp HID canister light, in the center of the philips commercial lighting, you can also choose to xin yi MR11 / MR16 downlight, sharp, MR16 downlight, Ming yi grille embedded shoot the light, fine easy guide rail type lamp lighting as the key.

strategy three situation atmosphere lighting to create the space can store

a toy shop and a SPA club needed to create a light atmosphere is not the same, different parts of the same stores also different lighting planning, entrances, Windows, counters, roundabout, shelves, model, hall, auxiliary area, etc. From the atmosphere to create each area, intensity of illumination control, consumer psychology and coordination and construction can choose to match the situation of lighting.

green coffee bar of the building, its setting wall is part of the shop, chose the sharpness of philips comparatively high-end commercial lighting M16 canister light as the situation of the shop, lighting, because of the coffee consumers are mostly upscale community residents, so create a showily simple atmosphere. And a video commodity boom in xujiahui, we see the designer application philips sharpest stents, prominent display counters, and commodity tide and beautiful side.

'for general lighting, accent lighting and situation of lighting strategy. A commercial lighting contour came out of the shop. 'Mr. Chen:' commercial lighting is science, of course, also an art. Commercial lighting to well expresses the brand personality, attract customers attention, build sweet style atmosphere, their popularity. You also need to lighting designer's artistic creation. ”