Red and black of LED lighting in engineering market1

The advent of the LED lighting era will undoubtedly bring new vitality to the engineering market, which was slightly dull before. As an engineering Channel favored by lighting manufacturers, the competition has become more intense. How to stand out in the engineering market, how to cooperate with manufacturers in the engineering field, and how to choose between engineering channels and circulation channels are more and more realistic problems. The red and black of the engineering market urgently needs to be addressed. The engineering market is still fat, jiangsu Huai'an TV tower lighting project bidding, Anhui Hefei Tianshui road lighting project bidding, Gansu Wuwei city road lighting project bidding, Jiangsu Suzhou Office building floodlighting project bidding, Jiangsu Changzhou Zhonghua Longcheng creative industry base Phase I the bidding of the Municipal greening landscape lighting project and the bidding of the 225 provincial road in Nantong, Jiangsu province are the real-time information intercepted from a bidding website. According to preliminary statistics, on this website, an average of 15 lighting project bidding announcements are issued every day, and in the National Year ( April 16-20, 2013 14 years April 16) Within the scope, there are as many as 3822 pieces of bidding information for lighting projects in one year (Real-time data search). This also confirms the heat of the current engineering market from a certain aspect. In fact, the importance of engineering projects to lighting enterprises cannot be ignored. Sometimes, the purchase amount of a large-scale project can make the company comfortable for a while. This is also one of the reasons why lighting companies are not tired of engineering channels. Taking Hongli optoelectronics as an example, Hongli Optoelectronics announced on the evening of March 26 that guangzhou Chongying Gongyuan Energy-Saving Technology Co. , Ltd. , a wholly-owned subsidiary of the company, signed the 'Guangzhou Huadu District Municipal Road LED lighting energy-saving transformation EMC mode purchase contract' with the street lamp management office of Guangzhou Huadu District power supply bureau. According to the contract, the construction period of the contract project is 50 days, and the energy-saving benefit sharing period is 72 months. Hongli Optoelectronics said that the accumulated energy-saving service Income shared by this contract during the 72-month energy-saving benefit sharing period is about 5702. 220 thousand yuan, accounting for of the company's operating income in 2012. 76. A single project accounts for 10% of the annual revenue. 76, so this is not a case. For example, the ability of Guangri Electric to receive orders for projects should not be underestimated: in December 2013, Guangri Electric won the bid for two major sections of street lamp energy-saving renovation services in Guangzhou city (It is estimated that 20 thousand LED street lamps will be replaced); On March 2014, Guangri electric received good news again and again. In addition to signing the 'infrastructure project contract for the southern section of najian-Datang section of Leizhou Peninsula round-the-island first-class highway' with the Middle East group, the total amount of project investment and construction contracts reached 1. 0. 5 billion yuan (Tentative); At the same time, it also obtained the first-class highway lighting engineering order of Zhanjiang. To sum up, for a large number of LED lighting enterprises, the engineering market is still a hot topic. However, it is a difficult problem how to eat imported and how to eat comfortably. The enterprise's own engineering logic by the end of 2013, all 90 thousand street lamps in Huizhou, Guangdong province were replaced with LED street lamps. It is estimated that more than 50 electricity consumption can be saved after all street lamps are replaced. It is understood that 90 of the 90 thousand street lamps are manufactured by Huizhou enterprises, and Huizhou local LED enterprises such as Huizhou TCL Group, Huayang Group and Huizhou Weizhi electronics won the bid. In fact, no matter how large the project share is, the enterprises that can be obtained are always a minority. On the one hand, we should see that LED energy-saving and efficient lighting products have developed rapidly in recent years. The market space extended from the replacement of lamps and lanterns is getting larger and larger, and the engineering channels are promising. On the other hand, we should also see that the requirements of the engineering market for lighting manufacturers are getting higher and higher, and the competition is getting fiercer and fiercer. Therefore, for enterprises, they must have their own unique engineering competitive advantages in order to lead the market and stand out. For example, Zhaoxin LED takes the application in the field of pan-engineering as the main line and develops the market by creating a win-win platform with engineering dealers. Among them, in the regional market, Zhaoxin LED mainly relies on or supports local engineering companies to carry out engineering business. For professional engineering projects and brand chain markets with higher requirements, the company organizes professional sales and technical support teams to support, and at the same time develops some powerful service providers accordingly. For example, Guoxing Optoelectronics, for each customer, Guoxing Optoelectronics has a detailed understanding and analysis of its needs and environment, providing customers with perfect technical solutions and excellent after-sales service. and pay attention to the effective operation of the customer system, while providing solutions for customers, to ensure that customers get good service. For example, Fuxing lighting said that it does not care about the size of the project. As long as there are characteristics or the characteristics of Fuxing products can be brought into play, Fuxing lighting will participate. By participating in some projects with selling points and personalities, to broaden the engineering business of Fuxing lighting.