Reading: Shanghai FILA flagship store lighting design case

Sports brand FILA located in its first flagship store in Shanghai nanjing road pedestrian street, exhibition hall as a carrier of brand and product display space, the designer through the elegant lines and perfect design, gives the space too much open and clever, combined with the Italian romance and Mediterranean winding coastline wonderful senses, the use of LED lighting, bring people the feeling of a kind of new experience, new marketing philosophy as a branding. The designer's inspiration comes from the scene lighting ( AmbiScene) The concept of - — That respond to shoppers motive flexible lighting concepts. Lighting is an emotional connection shoppers' fitness tool, through the change of color, strengthen the experience, perception and emotion, help to build a lasting brand image.

editor: Sophy