Rapid Response and efficient innovation in LED industry

The development trend of LED lighting industry market in 2014 shows a diversified trend. The integration and cross-border characteristics of intelligence will lead to an increasing capacity of the industry market. Overall, the development of LED lighting market is relatively optimistic. Rapid Response and efficient innovation. Judging from the competitive environment in 2014, the integration speed of the whole industry will accelerate, because there are many low-end manufacturers in the industry, and everyone is concentrated in a wholesale market, paying attention to price competition and ignoring the hidden rules of product quality will lead to the disappearance of a large number of enterprises. This is a very normal thing in the development of the industry. However, lighting enterprises want to stand out in this environment and maintain their advantages in the competition. A quick response and efficient innovation are important qualities that must be possessed. Because what we are facing now is not only the change of the product platform, but also the change of the transmission mode. The whole economic environment is also changing rapidly, therefore, it is necessary to have rapid response capability and efficient innovation to keep up with the needs and changes of the market. In terms of market development, the lighting industry is facing some problems. At present, most domestic enterprises do not pay enough attention to product innovation, but only focus on the external market and price. In the big environment of modern lighting industry, channels become diversified, competitors become diversified, and the market order needs to be adjusted and standardized. If we want to open up the dealer market, we need innovation, use innovation to create customer value, simply take some stereotyped products, products can not distinguish between good and bad, will directly enter a vicious competition. Therefore, product innovation plays an important role in improving the competitiveness of enterprises. Internet thinking shakes the traditional business model. For the market segments appearing in the lighting industry, in fact, every market has opportunities. The key is to find opportunities and whether manufacturers can seize opportunities through rapid response. Now the transformation of the whole product is very fast, whether it is commercial lighting or office lighting, it is in the stage of rapid transformation. For the whole lighting industry, we should learn to learn from the thinking mode of the Internet. Internet thinking has brought great changes to the business model. It first affects the change of the whole mode of communication, which will lead to the change of other channels, our acquisition of product information is closely related to it. Channel changes will lead to changes in products. It is a process from research and development to manufacturing to sales and then to final use. This is a change in overall thinking, not just a simple matter of replacing one other product with one LED product. Rectification of the domestic market is not acclimatized many LED enterprises have done a good job in export, but when they return to the domestic market to exert their strength again, the so-called acclimatized phenomenon has emerged. This phenomenon has emerged, it has a lot to do with the operation mode of export enterprises. After all, there are still some differences between the operation modes of foreign and domestic enterprises. However, this is not an insurmountable obstacle. To solve this phenomenon, we must do two things: pay attention to the management of the team, and the so-called things are artificial. Second, make appropriate adjustments in the way of thinking. If you use the old routines to take a new path, it will definitely not work. In essence, it is still necessary to focus on consumers and meet the needs of consumers. It can be seen that it is very important and urgent to grasp the market trend and pay attention to the improvement of comprehensive ability, which directly affects whether the enterprise can develop normally and become stronger and larger.