Psychology | light also can let your customers rolling in - Lighting network

Guide language: a lot of times than taste more lasting memories, perhaps feeling when we stay in the restaurant. Lamplight builds atmosphere affects people's emotions. Poor lighting, can make boutiques have become common, and good lighting, reminds people's emotional and cognitive. This is what we call 'light' psychology. Before entering the topic

let's recall that what makes you remember a restaurant? Smell? The dishes? Service? Or environment of the restaurant? A lot of times than taste more lasting memories, perhaps feeling when we stay in the restaurant. Lamplight builds atmosphere affects people's emotions. Poor lighting, can make boutiques have become common, and good lighting, reminds people's emotional and cognitive. This is what we call 'light' psychology. Light color temperature and the person's psychology in the fine arts, recently, the teacher will ask before painting will want to show the effect, then choose the whole tonal collocation. Different color, color temperature and color gives a person different feeling, to produce different psychological effects. Therefore, in general sense, we will be the color temperature of light is divided into three categories: warm color, color, cool color in the middle. Warm color is light red component is more, can give a person a kind of warm, healthy, comfortable feeling. Mainly used in home outfit, dormitory, restaurant, hotel, restaurant, coffee shop, etc to rest, leisure and entertainment place. Middle color light is downy, give a person a kind of pleasant, comfortable, peaceful feeling. Mainly used in stores, specialty stores, restaurants, schools, libraries, etc. Cool color bright light close to natural light, feel, let a person can be focused, clean. Used in offices, hospitals, such as the studio needs to focus on my homework. When painting color contrast are equally important, as the visual effect of light intensity of illumination to reach the ideal, the collocation of color temperature and illuminance becomes essential. In addition, combined with the choice of lamps and lanterns, distance, position, and the scene design, style, positioning, create the effect of different scenarios, and thus bring us different feelings. Case a know starbucks consumption is very high, but there are still many people like to go to, don't just want a take? No no, starbucks lights to give 'warm' is the people consumption. Starbucks stores are mostly use point light, the lamps and lanterns of dot position is very exquisite, each lamp has a certain distance between alternating use of shadow and bright areas to build intimate feeling. The color of the store, in addition to the most prominent blackish green color, the rest is given priority to with coffee, log color, black. Highlight high-grade, contracted business van, and secondly by lamplight builds sweet, relaxed environment. In addition, starbucks food also is so warm, bread in the cupboard under the warm light, looks more delicious, each time passing by, all can't help but see a few eye. Here you will find that the lights of the starbucks mostly use the warm color attune, high intensity of illumination, feeling giving a person and lively, comfortable, surrounded by a warm. Therefore, starbucks in the winter of the guests is an endless stream. The lights of the second case uniqlo use two word description is enough - — Soft, different from H&M, ZARA, uniqlo without too much decoration. Also have no too much design, use the most concise light, give customers the best shopping experience. Uniqlo USES the warehouse shopping mode, neat and bright but not dazzling shopping environment, use of neutral light build a clean, crisp purchasing environment. Here, you see only the clothes. Goods neat rule under the high light color, the color of the goods would become more prominent dress sense is more obvious. The fitting room lights to choose proper uniqlo, wouldn't it be yellow, not dazzling, the light is downy. Bring skin care effect, foil even beautify the skin, make the overall wear take a better look. Neutral colors of light to bring people psychological a pleasant, comfortable feel. Fused leisure comfortable style and lamplight, thereby shaping uniqlo 'soft, comfortable, clean' experience. Case three convenience store of incandescent lamp is always bright and dazzling, it happened that this dazzling 'cold' let us first thought about it at night. In dark streets, convenience store appearance placard with fluorescent stents, using the insanely high glare to attract people. This, in fact is a kind of marketing. On the most convenience store location in convenience, product structure are customers need a few things. Lighting design in the signs and stores used in order to be able to let the consumer see clear, especially at night, will choose very eye-catching color and brightness. Psychologically, can give had not yet come into the shop customers a psychological comfort and suggests that the shop in front, can solve my little problem immediately. And we also mentioned above, light cool color can cheer up, let a person shine at the moment. Both convenience store staff to work overtime late into the night, people can be swept under the lights of the convenience store to exhaustion, convenience stores, incandescent light has become a kind of identity, when we travel, travel in other cities want to seek the comfort of home, always think of, 'the convenience store here? 'Not only that even daily life will apply to the psychology, the boys do if you want you can find a romantic and warm environment, with reddish light warm color rendering atmosphere can increase the chances of success!

sidon lighting