Pioneer of LED lighting: rectangular LED lighting

It is reported that on January 7, 2014, Changfang LED lighting, a national high-tech enterprise and a listed enterprise in Shenzhen Stock Exchange, held a grand press conference on brand strategy upgrade at Dongguan Guanlan Lake Golf Club International Conference Center. Many famous people, more than 40 media organizations and more than 60 outstanding dealers from all over the country participated in the event. At the meeting, Changfang LED lighting officially released a new brand VI and the slogan 'Huanxin glorious life', determined the development strategy of the new brand, and released a number of competitive new products. Many dealers signed purchase orders with Changfang company on site, with a total order amount of more than 20 million yuan and a total of 1,130,000 products. [IMG] /uploadpic/vip/news/201401141114355902. jpg [/IMG] As a leading enterprise in the LED lighting industry, the comprehensive strategic upgrade of Changfang LED lighting brand may bring us some enlightenment for the development of the industry. Quality control and excellence Changfang takes 'LED innovation prospect' as its core goal, and relies on its own deep understanding of the current situation and development trend of LED chips, packaging and application technologies, continue to develop a variety of new products that meet market demand. New products in 2014 adopt AC85-265V The wide voltage technology of IC switching power supply greatly expands the application range of the product and improves the safety and stability; [IMG] /uploadpic/vip/news/201401141114592467. jpg [/IMG] The company has established a quality control system with the chairman as the core and the quality assurance department as the leading one. The quality assurance department has a one-vote veto on product quality. Further strict quality control, with a more responsible attitude, to ensure the quality of each factory product, to achieve a comprehensive improvement in product quality. Channel mode, optimization and upgrading Changfang company will devote all its efforts to build a strong LED lighting brand in 2014. Changfang brand will implement 'manufacturer → First-class distributor (Province, region, city, etc) → The flat channel mode of 'terminal distributors' shortens the channel level as much as possible, reduces the links of product price increase, makes the product price more competitive, enables distributors to obtain reasonable profits, and enables consumers to buy affordable products. Terminal policy comprehensive upgrade 2014 rectangular LED lighting continue to will terminal construction as an input key start 'cities thousand shop run-off terminal' strategy-- Establish no less than 100 core terminal distributors in 1000 major cities across the country. Carry out standardized management of core terminal distributors, point-to-point tracking, and regularly carry out theme store promotion activities and terminal roadshow activities to help core terminal distributors increase sales. At the same time, increase the construction of specialty stores, exhibition walls, and door-to-door-- The subsidy for the decoration of the store is 60 higher than the previous one. The exhibition wall is free of charge and the sample is 50% off. Digital platform, effective communication, now, in the world that is already the Internet, is the era of big data. The invariable one-way communication mode with consumers has been gradually abandoned by enterprises. As the leader of LED innovation prospect, Changfang LED lighting takes the lead in launching the digital marketing strategy in the industry, use emerging media such as microblog and WeChat to set up a special team for operation and maintenance to enhance the communication and interaction between the company and dealers and consumers across the country, so that dealers and consumers can obtain valuable information in LED lighting industry. This series of actions of rectangular LED lighting show us the exploration and breakthrough of the development of LED lighting industry in the industry. Dare to abandon the backward development mode of blind competition and low-end expansion, explore scientific and technological innovation, upgrade quality, and create a new road for brand development. We are delighted with the reform of LED lighting in Changfang. At the same time, we hope that more enterprises can get out of the cage of price competition and disorder and explore new paths for industry development.