'Pin' is how most of the lamp is acted the role of enterprise sales

'Pin' is how most of the lamp is acted the role of enterprise sales in zhongshan ancient town of 4300 production enterprises, nearly 80% of corporate marketing channels, only by 'pin' finish products sales work. Has the factory, and then set up outlets in the ancient streets. The country's 60000

'pin' is how most of the lamp is acted the role of enterprise sales in zhongshan ancient town of 4300 production enterprises, close to 80% of the enterprise marketing channel, only by 'pin' finish products sales work. Has the factory, and then set up outlets in the ancient streets. The national more than 60000 households lighting distributor in the 'lights' tao, 10 in nan chang, lamp act the role ofing factory outlets, the full of beautiful things in eyes of various lighting products, lighting businessmen from home and abroad, everywhere, every day they in each factory outlets, for they think good pin products, bargaining, very lively. The small town alone, there is a standard of five-star hotel, a three-star hotel, various levels of hotels, guest houses, so the tiny town of traffic. Very coincidentally, in January, 2003, we research into the zhongshan guzhen, just appreciate the busy scene of 'pin', and have a nationwide 'SARS', at that time the boisterous 'lights' almost become a empty city, a few days ago also full of the bosses of the facial expressions. In guzhen town, zhongshan, LED street lights, more than two thousand lighting companies, in addition to the op, Matsumoto, and so on several standard lamps and lanterns and light source products manufacturers have their own sales team, established a nationwide sales network, most of the lanterns enterprise basic no sales team, let alone to establish sales network. At present, their main selling way, was to start lighting exhibition hall, by putting a lamp hanging in the store, wait for customers all over the country the door to see lamp, lamp, see sample ordering, in this way to complete the lighting sales, therefore is called 'pin'. Some ancient town is acted the role of enterprises believe that through the way of sitting pin can sell the lights go out, there is a certain sales a year, why not? After the ancient town is acted the role of the market form climate, up around the country, and do make guzhen lighting market prosperity. Here, the sales become easy, as long as open a store in one street lamp act the role ofing, can sell the lamp. And to establish a national sales network, and to set up organizations to recruit staff, and management, is extremely complex, also hard to do, so rarely used. Today, the ancient town of lamp act the role ofing has grown to more than four thousand enterprises, competition heats up with each other, gradually, the dealer is god, as long as one came by and it was a fixture, manufacturer has its own dining tables hospitality, so to entertain, not only to make the door more dealers to buy lamps and lanterns! Gradually, some lighting factory outlets, the building, the greater the store decoration is becoming more and more luxurious, into which, like into the palace. Only one purpose, is to attract more dealers to come to see light. Some ancient town is acted the role of enterprises is developed by sit pin, they insist that also can continue to do it. However, as many enterprises enter the ancient town in the production of lighting, the lighting in the varieties of products development and production capacity rapidly improved, the product development cycle shorter, lighting production also rapidly increased, most of the lighting business is more and more feel difficult many. Sitting with pin from the distribution form of the backward shortcomings.