Philips store lighting atmosphere build expert

Experience economy era, to create a pleasant consumption experience, to build brand culture is very important. Store lighting you can use the lights of the beautiful dream, show the great personality of the design and exhibition display window, make different quality of a material, colour of goods in different light conditions present a distinctive visual effect. Therefore, in the shopping atmosphere, store lighting plays an indispensable role. How to strengthen personality orientation, rendering the brand temperament, guide the customer consumption, deepen the shopping experience, and create a cultural identity, is the key of the store integral illume. As a supplier of lighting solutions for the world leader in philips lighting industry according to their own experience, from a variety of different types of stores to find common ground, unique theory of 'four corners' a set of lighting, refer to four variables ( Store the price level, shop decoration design, types of stores, sales style) , carries on the comprehensive analysis, design the best lighting solution. This shop can with excellent lighting performance art to help get rid of the visual image of a single, highlight its cultural personality, to attract customers attention and thus achieve the result of purchase. Store the basic space lighting, or each sales area for commodity accent lighting, need professional lighting design. For fashion products, the top luxury, chain monopoly, and even comprehensive large department, involved in the lighting field, lighting style also each are not identical, want to achieve the ideal state requires the thoughtful professional lighting solution. Philips lighting has been for many world-class enterprises to provide a full range of shop service, excellent professional lighting solution for the customer to bring the best benefit and worry-free experience, its success in winning customers praise at the same time, has drawn much attention of industry peers. Philips lighting plans for a world retail giant is in the store is a perfect case in the field of lighting. The lighting project in the enterprise is located in chengdu branch. As is known to all, chengdu is a famous cultural city with a long history. In the rapid development of economic environment, chengdu play a junction is located in Chinese east and west two big economic zone advantage, has become the central city of the western development. As the improvement of business environment and improvement of residents' consumption ability, chengdu has attracted more and more commercial chain enterprises. As the world's most famous retail enterprise, the enterprise is located in chengdu branch has been in southwest represents a share of the retail sector. To seek greater development, high-level store decided to further improve the grade of the store, launched a high standard of lighting project, in order to satisfy at a deeper level. Therefore, the requirements of the lighting project do to the average illuminance over 1000 lux, color rendering index above 80 ( The light to be according to the object's color reduction ability) The high level of lighting. According to the theory of 'four corners' of philips, the customer as part of the large department store, is a great variety of goods, the price is more expensive, sales style is given priority to open more, with closed shelves, and shop decoration is very have their own characteristics. This type of store lighting illumination in the space and the demand is relatively high color rendering, and requires high proportion of accent lighting to create a shopping atmosphere and to promote the image of store lighting function. Considering the customers want to return this store into the desire of the city's top markets, philips, after carefully analysis, using the theory of 'four corners', provides a complete lighting design scheme for each other and all kinds of technical data. From lamps and lanterns of research and development, to indoor lighting design, product manufacturing, transportation, and after-sales service, finally is to the owner, installation, and user training, philips team members from beginning to end to track the whole process of lighting project, according to the owner's personality and brand positioning, provide the high-quality service menu type, fully in accordance with the requirements of customers tailor-made store lighting solution as a whole. At the same time, as the world's leading lighting manufacturers, philips will be put into its own high quality products constantly lighting solutions, therefore, the scheme not only on the professional, also occupies a big advantage on price stability. After the final testing, all philips products, the actual lighting effect and bright and bright, natural, vivid, focus on indoor and outdoor lighting part thus, delicate and perfect performance. Improve the image of the shop with lighting, create colorful brilliant lighting effects and relaxed and comfortable shopping experience. High quality lighting effect can from the customer's visual sense, subtly foil shopping atmosphere that is conducive to the decision, in the eyes of the attracting customers, guiding the consumption of positioning itself at the same time also reflected the store culture. Create aesthetic art of lighting, could enhance the dream of shopping experience. And provide fully meet the demand of the owner of the store lighting solutions, always is the unremitting pursuit of philips.

editor: China lighting network Lu Lang jia