Breathtaking commodity in the spotlight is the only thing that will display its unique wonderful feeling, lighting and stage performance can bring a person infinite daydream. Not only that, the space of good lighting can also enhance the brand personality, foil the cultural image of the goods, by passing the shopping experience of profusion, build a kingdom of novel and enjoyable experience.
personality lighting shop owner's real confusion according to the American marketing association ( AMA) Studies show that people focus on a single commodity time usually for the first seven seconds. At this point, the shopping is the decisive factor of visual expression, merchandise image moment greets customers, once produced good impression of visual information transfer, there will be 70% of the people will quickly make buying decisions. There is no doubt that the goods the visual expression of the final decision has strong appeal for shopping. Therefore, how to improve the store's overall appeal, let more tempting goods, attract customers, stimulate the purchase behavior, is the most concern of the store owner. Excellent overall lighting can also define the cultural orientation of shops, the brand chain stores have identity unified brand image, more in virtually enhanced store brand recognition. Now, more and more shop owner has learned that the lighting for store the magical effect of image, but for the owner, to participate in the construction of new stores, it is not realistic at the same time also is very difficult to implement. Common practice is to purchase, then looking for installation, if the other party is not expert, the result is often unsatisfactory. Store image is difficult to unity not only, and it is difficult to achieve centralized management. Is the most safe and reliable method, the tedious work to the professional, enjoy the high quality in the whole process of the pre-sale, sale, the after-sales service.
all-the-way tracking degree produces lighting space is famous in the world of philips lighting lighting shop overall solution ( 总商店照明解决方案) Authority, the purpose is to provide professional lighting solutions, in order to solve the store owner. As the owner of the lighting solution provider, philips from beginning to end to track the whole process of lighting project, from indoor lighting lighting design to product manufacturing, transportation, and after-sales service, and even to napa stores, installation and user training. Over the past year, philips contact store owner is full of top leaders, according to different owner's personality and brand positioning, provide the high-quality service menu type, fully in accordance with the requirements of customers tailor-made shop lighting solution as a whole. Offer package to the elaboration to the transportation, provide convenient stores door to door service. At the same time as the world's leading manufacturer of lighting products, philips will be put into its own high quality products constantly lighting solution, the decrease of the intermediate links, therefore, the scheme not only on the professional, also occupies a big advantage on price, let owner to enjoy the best interests. Unique shops overall plan reflects the excellence of philips lighting, lighting the great creativity and meticulous service brought a dream for many retailers personality lighting, tailor-made, different styles of lighting space also brings fantastic lighting experience for consumers. Within the sportswear stores, philips lighting scheme of using high intensity of illumination and low contrast, simple and clear, pure and transparent lighting style as its dynamic movement of the brand image. Philips adopted, for example, in casual clothing store high concentrated light source, with strong sense of contrast created a dramatic stage experience, the visual effect of high saturation fully expressed the brand manifesto of different styles. Nowadays, more and more brands have chosen philips as their lighting solutions experts. Into the world of sports and leisure clothing famous brand stores, people can immediately feel those or simple pure, or dynamic, bright color, personality very brand temperament. Drawings, with philips elaborate lighting space. Circulation lights create a pleasant shopping experience, clever design behind a flash of inspiration. And all of these incredible wonderful experience, is the masterpiece of philips lighting.
editor: China lighting network Lu Lang jia