Online shopping lighting four to sixty percent cheaper after-sales service into a bottleneck

Decorate, the owners tend to gather up enough patience and wisdom, to their own small home decoration into the ideal paradise. Along with the network popularization, the consumers choose the channels of lamps and lanterns more, choose the way of a broader, lamps and lanterns of local entity stores also have greater competition.

lamps and lanterns of online shopping is popular now qingyuan household lighting industry more competitive, in addition to the traditional sales mode, online lamps and lanterns is on the rise. 'To store the choose and buy products, 10, the copy is the model there are at least four. 'Qingyuan a lighting boss complained to reporters, their market cake is now facing the network marketing segmentation.

numerous factors show that the network is not only become the media influence people's way of life, even change the entire manufacturing industry promotion, sales and other market behavior. The rapid growth of the Internet shopping as well as for the whole industry sales channels to provide a new possibility. To help consumers save more energy, reduce the shopping process may cause the waste of resources, after furniture store, some household building materials brands have also launched their own network shopping platform. Consumers to log on the network platform, simply click the mouse, can complete order, pay the deposit and a series of operations.

this network sales model also favored by some businesses, 'the area of the store, capacity is limited, merchants in different shop, still can put different styles of products, pick up is very troublesome. Network mall, by contrast, can accommodate more variety, choose, compare rise more convenient also. '

online lighting can save four to sixty percent

in the modern busy city life, more and more owners began to choose' online 'decoration materials. Move the mouse in the home, online order, there will be a staff member will ceramic tile, sanitary ware, electrical appliances and other decorate material to send to the door, even the price is generally lower than the market price.

opens a professional lighting network, the reporter sees, stores operated by lighting lamp, according to the sitting room dining-room lamp, bedroom lamp, study lamp, hutch defends such as light, stair lamp, corridor lamp is divided into several categories, each categories and classified by brand, price, material, style, etc.

in addition, each kind of lamp act the role ofing is equipped with a scene shooting pictures, and details of the goods, at the bottom of the image type, size, material, style, the market price, promotion price and other information. YMT6287 - for a model 3 modern style crystal droplight, for example, the market reference price is 590 yuan, online promotion price 300 yuan only.

'online lighting four to about sixty percent of the cost can be saved. 'The personage inside course of study, told me, in order to let more people to accept this kind of marketing mode, they use low prices to attract customers.

in addition, online shopping platform can also provide professional design, at the same time, can also according to owner's budget, formulate corresponding plans. Such as a set of three room two hall is acted the role of the budget is 3000 yuan, online shopping platform will provide household photo-realistic according to owner, combination of sitting room, dining-room, bedroom, hutch defends each space of a full range of lighting products, such as the best accessories and lighting within budget.

the price of lamps and lanterns is the most important factor in most consumers decide to buy behavior. In economics theory, the price as the only factor of adjusting balance between supply and demand, in almost any product is the most important factors in the purchase decision. In addition, there are still 31% of the buying behavior of consumer preference brand decision as the primary factor. In recent years, with the constant power of leading enterprises in the industry, industry brand, the trend of transition to a popular brand is more and more clear. You know, the price of the consumer is a rational appeal, also have irrational emotional appeal.

risks remain after-sales service

the most critical analysis according to the personage inside course of study, as household building materials online shopping market do big, in the market has begun to appear accordingly lack of after-sales service, market chaos, the stronghold of phenomenon. According to the survey, nearly forty percent of consumers said for household building materials products online services are not satisfied with.

'the style of lamp act the role ofing or product appearance is updated quickly, for those who emphasize decorative, artistic quality of lamps and lanterns, more consumers will choose online shopping. 'Said miss far yan-fei yu, head of the general European shines the Ming and qing dynasties, although online shopping has a certain price advantage, but in terms of after-sale protection as well as logistics distribution, the traditional entity shop or exceeds.

on the other hand, online shopping is easy to be household products pictures and real color difference is too big, physical materials do not tally with the online description, design with the picture, a series of problem such as broken during delivery. Unable to like choosing furniture in the store with the eyes, with the hand touch, nose to smell, as a result, the color of the home improvement, material quality, environmental performance, etc. It is difficult to guarantee.

many buyers said that online stores had better can refer to, it's easy to accept. 'Have entity shop, can visit free shuttle to choose light again, and then write down the model, back to trade on the Internet. This way is to save time, and can be selected, the lamps and lanterns of buy their contentment. 'Consumer ms zhang said.

there are operating household building materials online offers an explanation for the personage inside course of study for such a phenomenon. Now online shopping home appliances after-sales service can only achieve the most basic return, warranty guarantee, etc. For the formal online merchants, product after-sales service, product shipping delays and other issues, has become the emerging field of development bottleneck. So, outlets and stores grafting, will become the new way for online sales.