Recently 2015 12th session of the World Brand General Assembly in, Beijing, held. The World Brand Laboratory released the list of China's 500 valuable brands at the meeting. In this comprehensive ranking based on financial analysis, consumer behavior analysis and brand strength analysis, on the list of China's strong brand value jointly issued by professors from world famous universities such as Harvard Business School, European School of Business Administration, University of London and University of California, Berkeley, there are many well-known and brand-competitive Chinese brand enterprises such as Huawei, Haier, Lenovo, Gree, Xiaomi, Vanke, China Southern Airlines, PetroChina, Sinopec, China Mobile, State Grid, Industrial and Commercial Bank of China, and CCTV. NVC Lighting is 115. The brand value of 8. 1 billion yuan is among the best, and it has been a valuable brand enterprise in China's lighting industry for three consecutive years. In addition, the figure of Foshan Lighting was found in the list to 60. 3. 3 billion yuan of brand value among the 365th A. In 2015, the total value of China's 500 valuable brands was 108131. 5. 6 billion yuan, the low threshold for this year's brand selection is 20. RMB 1. 6 billion. The brand value evaluation method adopted in the ranking list, make a qualitative analysis of the brand from eight aspects such as industry nature, external support, brand awareness, brand loyalty, status, brand management, expansion ability and brand age. reflect the future development and benefits of the brand. The rankings are widely recognized by listed companies because of their professionalism and independence. The relevant person in charge of NVC Lighting Market brand said that as a leading enterprise in the lighting industry, nvc nvc Lighting was selected as China's 500 valuable brands, demonstrating its brand value and strength. The influence of brand value not only means the occupation of the market, but also means the weight in the minds of consumers. It is NVC's emphasis on systematic management and innovation of NVC brand that enables NVC to continuously gain a stronger and more stable competitive advantage in the same industry, effectively stimulating the sales volume of terminal channels and online e-commerce. further enhance the strength of multi-level participation in competition.