Nanning, the street lamp

After more than 30 years development, the lighting industry go today, well-known brands are still a handful of the masses. Domestic enterprises to do the brand, in addition to the need to understand how the brand operation technique level, more to grasp the development trend of industry & ld

after 30 years of development, the lighting industry is still one of the few well-known brands. Domestic companies in addition to making brand, also need to know how to run the brand 和终止, & ndash & other art and; On the other hand, we must grasp the development trend of the industry - 和终止, & ndash & other clay. 。 In order to act on the brand and the market, the future of lighting companies need to focus on three industry trends: trends 1: mixed media, traditional media such as TV, newspaper, outdoor media advertising costs increase, advertising effect gradually blurred, mixed media in the era of network transmission will be limited resources lighting, small and medium enterprises seek the path of brand breakthrough. Trend 2: consumption upgrade upgrade includes two aspects: one is the external push government forces; The second is internal drive of consumer demand. Lighting industry belongs to high energy consumption industries, consumption and waste a lot of resources. In recent years, the government began to strengthen the guidance and support for lighting enterprise implementation of industrial upgrading. In 2010, the state will be popularized in the deer and the cauldron subsidies and 1 again. 500 million pieces of high efficient lighting products. The huge cake will be 35 excellent lighting enterprises. It's a state subsidies for efficient lighting products, for the third consecutive year in subsidies scale and successful business volume hit a record high. In addition to promoting subsidies on efficient lighting products, it is accompanied by & other 10 cities and ten thousand lamp &; If the project, countries also strongly support the application of led lighting products. City beautification, road lighting and other municipal and infrastructure projects are keen to use led lighting products, these products directly to a large number of led lighting manufacturers to provide services. The policy to the lighting industry sent a clear signal, but the green high efficiency will be the certain direction for the future development of the industry. Trend 3: the market decline in the Chinese market is made up of urban population and rural population dual pyramid structure. For a long time, 20% of the population of the urban population occupy the dominant position of the consumption. In the lighting market, the rich people at the top of the pyramid basically by philips, osram and foreign brands such as ge. In the middle of the pyramid, with the domestic first-line brand, such as rex, Macao's and & bull. Aurora, the sun, the dragon can brand; However, the bottom of the pyramid is full of cheap, cheap and shoddy products, almost no brand at all.