Merchants 'door-to-door' contend for wen

Wide variety of lighting.

in the department stores a lot of activities.

household building materials industry market is influenced by the upstream enterprise into the light,

article/reporter Zeng Yanzhu

interns Sun Ge catalpa figure/reporter Chen Feng

household building materials industry is the supporting industry of estate, the reporter through visits and interviews in the industry, manufacturers know that sales in the first half of this year the industry is not very ideal, most manufacturers sales have slipped from the same period last year, says falling half parts manufacturers, some vendors even if sales have increased, growth is not up to expectations. The changes of market and accelerate the industry reshuffle, some out of the small and medium-sized enterprises, some of the giants are contrarian expansion. For afternoon, manufacturers generally conservative, but they all want to be the rational development of the real estate market, so that household building materials industry also won't have too much volatility.

tour:

sentiment weak partial businessman close air conditioning

in foshan has complete household building materials industry chain, is sensitive to market changes. Recently, the reporter visited several household stores found that they are not popular.

on Saturday afternoon, the reporter comes to a furniture store, found that more than half of the store customers. Some stores merchants to shut the air conditioning to open electric fan. 'Bad things to sell, can save a bit is a little bit. 'A house with a wry smile. Data:

there are vendors said fell by half in the first half of

each big stores, the manufacturer's sales situation is consistent with the growing popularity of stores sparse. President of guangdong furniture industry association Wang Ke tells a reporter, furniture, building materials industry as the downstream industry of real estate industry, this year's sales by a certain impact. In addition, from the competition of the industry, jiangsu and zhejiang area manufacturers to grab the high end market.

the relevant person in charge of foshan furniture industry association, said, according to incomplete statistics, this year the mainland furniture company sales fell 40% year-on-year, foshan is slightly better, but the decline is certain. According to some ceramic sanitary ware dealer reflect, in the domestic market, sales of ceramic enterprises to reduce or between three to fifty percent.

'this year the industry sales falling by half than the same period last year, some can't maintain have been closed. 'The south China sea keijo a home under the sun a household square lighting boss Zeng Yongfeng stores open in the elevator, but he told the reporters, high-end lighting for 6 years in business, the most difficult this year.

mid-range market hit chest is very big, but many luxury brand dealers are reflected, sales rose ten percent in the first half of this year, but not exceeding the expectation '.

looking in crisis:

low benefit businesses 'door-to-door service'

in the face of this year or not optimistic situation, take the initiative to find customers become the conscious action of many businessmen. One is the low price 'delivered', is a kind of the service, the brand 'delivered'.

have a furniture store to reflect, at least a ten percent increase in promotional activities than usual this year, although the commodity price is lower, but after amount, sales also improved.

there are lighting shop owner told reporters that this year he rented storefront in some of the new district, put some products in the show, can promote the brand, also brought some sales.

:

industry reshuffle speed

there are stores contrarian expansion

almost all manufacturers, city of light is a test for the brand, not adapt to market the brand will be out of office. 'In any case, to survive is king. 'Some in the industry.

the senior school home outfit, department store papers to

industry observation:

the price outside still need to improve service

in the first place, how to face the city of light, companies depreciate sales promotion is often the first to think of a recruit, simple and quick effect. But easy to form a vicious circle, you reduce the price I also cut prices, consumers can't feel more and more at a lower price.

in addition, theoretically lowest price but once a year. But the lowest price once used by frequent, consumers check found 'cheated', impression of the brand is not good.

the manufacturer should guide the consumers no longer chasing price only, also want to chase products and services. If I can in price, but also can do a good job in service, such as when making deals don't just take some defective pit consumer; Can deliver goods in time after receive payment, deposit not drag on, believe that will still be welcome.

of course, if the manufacturer is no longer only steeped in price, but more on product development and innovation, can make consumers be pleasantly surprised, then the price already is not a problem.

from: guangzhou daily