Lighting terminal market channels re-launched in the third quarter of 2015

According to the survey data of CSAResearch combined with large lighting channels, in the first half of 2014, the sales growth rate of LED lighting products in China's domestic market entity distributor channels was 27. About 8. In the second half of the year, the growth of LED lighting products has slowed down due to the slowdown in national economic growth and the shrinking of real estate. In the first three quarters, the year-on-year growth rate of the domestic market entity dealer channel was about 25. 5, still much higher than the growth rate of other industries, ( According to the data of the National Bureau of Statistics, the average growth rate of China's GDP in Q3 in 2014 was 7. 5%. 3). 2014 the first half secondary market outbreak obvious 3rd quarter three-line and four-wire market performance prominent become highlights. According to CSAResearch's survey data, as of August 2014, sales in the third-tier and fourth-tier markets increased by about 26 compared with the same period last year, and its growth contributed more than 40 to the overall market growth. In addition, survey data show that the brand competition pattern in China's LED lighting product terminal market has taken shape. In the first three quarters of 2014, the market share of TOP3 brands among physical channel distributors was about 22. 1, down 18 from 2013. 4 percentage points, the brand concentration of LED lighting market is significantly reduced. Judging from the market competition pattern, traditional lighting brands still have certain advantages with their accumulated resources for many years. Among the top 20 brands in sales, traditional brands such as Opal, Rex, Foshan Lighting, Philips, and sanxiong aurora light still account for 15 seats, while the other 5 seats are seized by emerging brands such as mulinsen, Yiguang, qinshang, Changfang, and teyoushi. Judging from the growth rate, the growth rate of emerging brands is much higher than that of traditional lighting brands. Mulinsen and Yiguang are two brands with fast expansion. At the same time, from the perspective of single products, emerging brands have begun to attack traditional strong brands, and some brands have obvious competitiveness. CSAResearch believes that 2014 is a year of rapid explosion in the LED lighting market and a year of massive influx of brands. With the advancement of urbanization, consumers' pursuit of quality of life is getting higher and higher, and the market channels of LED lighting terminals will continue to rise. At the same time, traditional lighting brands and emerging LED brands are motivated, but good products with high quality and low price are still leading the market, especially in some market segments, and the brand competition pattern has begun to take shape.