Lighting stores fell in love with 'face project' super luxury lighting stores behind the crisis

In recent years, the rapid development of LED lighting lighting has given rise to a large number of terminal stores. Different from traditional lighting stores the backward infrastructure and the appearance of the old model, now either completed or still under construction, strive to on the 'high-end, atmosphere and grade' won the lottery, and the first is 'face' of the decoration. For 'face' the importance of this problem, lighting stores counterparts have experience greatly, especially as more and more emerging markets constantly emerging, how to make brand enterprises and purchasers, consumers in all markets 'only take a gourd ladle drink', in the lamp is acted the role of store managers have racked his brain. Brush 'face'? Carefully away customers! In the author's impression, lighting stores, though far from shabby, but all kinds of lamps and lanterns, optional put all kinds of light bulbs, in-store noisy voices are a sell on the most basic 'configuration'. I couldn't help feeling, which is our impression that 'considered' in the 'big pot of porridge,' ah, on such occasions, speak to suppress the gas, which still dare to loud Shouting and talking. Secondly, the author noticed that, within the merchant stores, all kinds of lamps and lanterns of cleanliness level as senior hotel, the clerk is trained. The author is not against such stores service policy, just don't know whether these indirectly increase the product cost? Decoration and environment build is only a part of the whole lighting stores, it only need to create a clean, comfortable, professional purchasing environment were enough, and that if only other stores in order to compare, is inferior to a different approach to open 'lamp is acted the role of tourism special line', may yield more optimistic. If too sedulous pursuit of environmental importance, will only make this kind of environment is the customer's liability and concerns, let buyers or customers, instead of good long term store operations. Put the cart before the horse? But be careful! Don't just happen to be the case in guzhen lighting stores, careful industry will be found that the current lighting stores generally are 'spell hardware and environment'. Excellent hardware configuration is really just like they wish to attract plenty of buyers? No! If you look carefully, you can find real specially to 'stars lighting stores' people buy lamp in less slowly, if at merchants for expensive rent is poor sales, I think it's certainly not the lighting companies want to see. So, rather than 'money to buy the presence', think about how to 'money'. , of course, there is no denying the fact that the necessary store environment, purchasing experience and consumer buy some Settings are ignored, just how to focus on operations and to help businesses generate income, this is the check in businesses are most concerned about. Secondly, buyers purchase the lamps and lanterns, how in dazzling retail environment highlights the 'lamp and the light', the whole process with the help of the purchaser to find the cheapest, the most appropriate lamps and lanterns, is not only the responsibility of the merchants, but also sells one of the major factors of service! And, finally, with lighting stores along with the development of LED lighting products and grow up quickly, but in terms of the number of stores in the mall growth speed is much faster than the LED lighting products renewal speed! Stores competition, redundant construction will indirectly reduce the efficiency of industry, for the lighting industry had a negative impact. Lighting stores and businesses should stop and think, what should the advantage of establishing a how to long-term foothold in lighting field! Summary of LED lighting is gradually into adulthood, maybe 'face the perishable', how to from the 'idol' to 'true', needs us to think about the future of road!