Lighting: LED light source products scenery behind save worry

Review in the first half of the LED lighting market, and has come to pack, valiant in tubes, the ball bubble give priority to dozen of LED light source products becomes replacement period, a barometer of market conditions. Based on consumer cognition is not enough, in product form is 'dressing in soup'. Basic on the LED ball bubble is in view of the traditional 40 w and 60 w bulb replacement, while on the LED daylight tube and the traditional of the specifications of the tubes, 0 on the market. 6米,0。 9米,1。 2 m, 1。 T5 and T8 such as 5 m more popular. This, however, has caused the concerns of the homogeneity. Merchants reaction LED lighting products, popular on the market is more exchanges between vendors 'use', and LED the beautiful image of beauty, is in the eyes of the end user more dim shadow. High market cost of education to promote the style of the traditional lighting products in production and sales, products in the 'core' HuanYang. Appearance of homogeneity, making the price more prominence, the price war area heats up, the wind of low prevalence. To get rid of the product of a single form, the companies have racked their brain, following last philips, samsung and other international companies on intelligent products, many domestic manufacturers have launched smart attract market LED bulbs. 'Smart' become the mainstream products such as ball bubble hot selling point, and gradually become another homogeneity. Industries with excess capacity, making the traditional lighting era transition to LED lighting industry is full of more variables. The personage inside course of study says, the downstream distribution outlets, even if the store is difficult to ensure that only do a brand products, merchants to product richness, tend to sell other bulk, its proportion in 30% 50%, the price would become the main factor, and it became a lot of small living space. Although business orientation is different, but still like cheap business accounted for the majority. Channel diversification under the background, the rise of electricity in the sell things at the same time, the platform with both play price transparency. Page on taobao, almost all of the LED, such as 'bag mail' $6 thriller words give a person the sense of 'loss of moral integrity', but many are remarkable price empty shakes a gun, with 16 w1. 2 m light pipe as an example, the average price in 25 30 yuan between. LED lighting popularization era, the enterprise into the LED lighting market channel is crucial, the ball bubble, daylight tube products more ACTS as a vanguard role. With ball bulbs and tubes for daylight mainstream products on the impact of the channel, and then for other category product popularization. Because in household lighting, commercial lighting, office lighting in areas such as to be able to use that makes many companies prefer the ball bulbs and tubes for solar LED light source products, at that time the size difficult points, throw out difficult points. LED bulb, day light tube, such as mainstream products, widely used in household lighting, hotel lighting, commercial lighting, office lighting, public lighting and other fields, early with the aid of engineering channels gradually expand the market, but as the civilian market, with the help of osmosis circulation channels will be the trend of The Times, stores, specialty stores and distribution network in an orderly way. Downstream of the LED light source market, with the influx of capital, there is a new brand to join, old brand hard business, also have micro, small and medium enterprises result, etc. , whole industry presents the most primitive ecological competition. On the source market pattern, it is difficult to distinguish between the Kings and princes civilians, on the whole is conservative, traditional enterprises such as op, Buddha, the new brand is active, such as wood Tomlinson, light, etc. New brand in the channel construction phase, so the sound will be more, is representative of the offensive, and traditional enterprise channel has been formed, in a state, prevent loss of channel represents the defenders. Although overall solution agitation, but through the ball bulbs and tubes for daylight item as the main products for the market is still loved by many big companies, in the light source on the market pattern, the traditional brand and new brand of 'all-star squad,' let the industry busy a lot.