Lighting industry will enter a new round of evolution in 2017

In 2016, the growth momentum of LED lighting industry weakened, profits fell, costs rose, and supervision tightened. Wu Zhengyi, CEO of Juyou vertical, said that I have been in the lighting industry for 15 years, and this year I feel very tired. Under the new normal of the industry, the supply-side reform makes many enterprises face the pain of transformation, and the transformation is accompanied by optimization and elimination. In 2016, the growth momentum of LED lighting industry weakened, profits decreased and costs increased, supervision is tightening. Wu Zhengyi, CEO of Juyou vertical, said that I have been in the lighting industry for 15 years, and this year I feel very tired. Under the new normal of the industry, supply-side reform has caused many enterprises to face the pain of transformation, which is accompanied by optimization and elimination. Wu Zhengxi believes that this wave of enterprises facing elimination is mainly due to their lack of ability--- Lack of ability in innovation, market operation, Operation and other aspects. I personally feel that the way out for these companies in the next two years is not very optimistic. A few enterprises get better in the process of optimization, and the struggle of most enterprises in the process of being eliminated will become the new normal. Regarding the development trend of the industry in 2017, Wu zhengzhe believes that the lighting industry will enter a new round of evolution in 2017! The brand competition pattern of the traditional lighting industry in the past ten years has come to an end, and a new brand innovation movement is about to begin. In the past five years, new brands have rushed to the tide of the new era, and the real success is very few. Channels leave a wide space and demand for emerging brands. At present, with the existence and influx of a large amount of capital, the demand for high-quality mergers and acquisitions and investment targets in the industry is active. Wu zhengzhe believes that the new momentum of the industry in 2017 will focus on the following three aspects: 1. Take high-quality manufacturing as the foundation and form competitiveness in subdivided product fields, it can not only seek space in the fields of foreign trade and engineering, but also become a workshop of strong brands, and it is also the favored object of industrial capital at the same time; 2. Brand innovation will form an efficient platform between the supply chain and the Channel chain on the basis of strong integration capability. With the promotion of capital and capital, the growth prospect is promising; 3. Aiming at the innovation of industry ecology, platform innovation is in the ascendant. Once a breakthrough is formed in the aspects of mode, Internet tools, customer experience, transaction scale, efficiency, cost, etc. , it is bound to trigger a capital pursuit boom.