Lighting industry is now changing channels zen to play

Since the beginning of spring, many powerful lighting companies have one thing in common - — This year's strategic focus on the channels, are now mustering, recruiting the hero, the integration of the capital, to in the field of channel with hard power. 'White crane spreads its wings' this type of rivalry and ever doo-yan, fancy fist enterprises to fit this year are all hard Ma Shi frame, spelling, capital, spell power, spell effect. Final channel has become an industry group to choose from. In the face of the turbulent channel war, we have to admit that the lighting industry has entered a new era of channel wars. If you want to discuss this round of channel war from any cause, also from the leds. LED a channel change LED to the rise of redistribution of the LED industry channel resources, created good opportunity for others to follow. In the past five years, tens of thousands of small and medium-sized enterprises, eat up most of the LED market, and some of the traditional giant has almost become a person of outside, sit see share feast. If you don't have LED the new product, would never have today so big a enterprise group; Many LED factory boss maybe also in which factory, a factory director, engineer or sales manager; After several years of development, relying on the mature product, the group developed by clairvoyance plus opportunities boss, began to enter the channel with the attitude of brand operation, take the high-end channel resources, to further develop and grow. As a result, causing industry channel competition. In the past year, in fact, many enterprises have been on the first try. By star strategy, marketing meeting, cause marketing strategy, media, advertising campaign, and so on, in fact have provoked a vibration in the channel, there are a lot of successful cases, such as ford, lighting with Sean Andy and CCTV, guzhen lighting newspaper, has one of the few in the market. Pioneer effect to stimulate the fact that most to LED and traditional lighting enterprise encourage more enterprises to enlarge the channel development, channel war become inevitable. In this way, all the enterprises will face such a reality - — Channel race is a is not open around the camp, is a must play in the war. In fact, you don't play, also can make. Opportunities to make if before is the development of the era, is the whole of the development of later so can win this war. The question is, how do you win? Channel needs to be redefined and the traditional illumination enterprise channel construction structure, emerging LED enterprises on the channel construction and without successful precedent. In gourd painting gourd ladle, therefore, become the emerging of the small and medium-sized enterprises have to choose, but the effect of the copying my grades. To this, the personage inside course of study are also aware. If you want to win in the channel, therefore, is the first to have a correct understanding of the LED channels. One, in the electronic commerce and the traditional entity shop into trend today, channel how to play a role of entities to meet the requirements of electricity buyers? Second, the different building materials products are forming a cross with consumption, channel how to satisfy the new market of cross consumption? Three supermarket, large building materials supermarkets, department stores, home market is become the subject of consumer channel how to cover? Fourth, consumer brand consumption idea is gradually formed, channels on how to implement brand communication and efforts to expand the scope spread? Channel change how to promote the brand spread from industry field of vision to the public view? Five, mobile communications era, channel itself with the trend to expand their own influence, opening up new markets? It is obvious that we need to redefine the lighting sources. If don't understand the new market environment and the humanities environment under the premise of to take over the traditional way, such as simple proxy pattern, Numbers, conference marketing, it is hard to succeed. I personally believe, opple strategy and combined with the electricity and entity shop of wei cross consumption of lighting alliance dominated, and holding strategy alliance is a good experience. For today's lighting companies, channel war, has been an unavoidable but want to win the war, would have to master the regular pattern of channel changes. Otherwise, the greater the strength to make, the greater the damage. Come from: China industry research network