Lighting enterprises how to break the pattern of polarized

With the rising number of lamps and lanterns of brand, also caused the large gap between brands of lamps and lanterns, polarized phenomenon is increasingly obvious. Under the background of the overall situation is relatively low in the market, some famous brand visibility of lamps and lanterns, in the first half performance also keeps on growing status; While those unknown lamps and lanterns, small and medium enterprises in a downturn in sales. So, in the face of such a big gap between brand, enterprise how to break the pattern of polarization of lamps and lanterns? Lamps and lanterns industry polarized speed lamps and lanterns industry development up to now, already passed all profits, wait for the customer s. A has not bite of cake, lamps and lanterns of enterprises also need to work on the floor mat taller. Lamps and lanterns industry, not only on the phone, daily chemical products and other industries are facing a common node. Domestic mobile phone, for example, the shanzhai industry over a period of time will continue to exist, but you must not use 'red' to describe. Is yet to mature, on the other hand, brands such as huawei, meizu, millet eat some shanzhai low-end market, together with their original market, increase the shipments, forming scale effect. Especially in recent two years, because of the lead spoiler of millet, follow other brands, the rapidly changing market in a short period of time the whole pattern. Maybe this is the market in the release of a signal: lamps and lanterns industry strength are further speed up the pace, the differentiation of the 'Matthew effect' in the economics' emerging and growing in the industry. How to break the pattern of polarization is the key enterprises of lamps and lanterns how not to be in a dilemma of two levels of differentiation, get a chance to live? No capital to play them and how to go on. Give up on this issue? As a supplier of dongguan said, 'I also want to insist on, because I also don't know if I turned what else can I do? 'Might try standing on the shoulders of giants. Stand higher to see far, some enterprises of lamps and lanterns is too closed self, only in a small circle, also won't get the update of knowledge, it's time to take the initiative to contact with the outside world, absorb new ideas, 'suit the remedy to the case' more easily. In addition, the lamps and lanterns factory should also find own direction, seeking an alliance, the sinking channels, with the development of the industry of lamps and lanterns, there will still be part of the future has the development potential of the brand will gradually stand out, step by step towards the strongest brand of close. Can be done is to break the pattern is not once, is weak, the weak but who also can't one ticket veto his future. Lamps and lanterns, small and medium enterprises, therefore, does not lose heart, so it should be stepped up the pace of development, actively seeking a new way out.