LED will usher in a thorough change

Thanks to the expansion of manufacturers' production capacity, the decline of LED prices, environmental protection considerations and government subsidies, the demand for LED lighting in China is rapidly increasing. The penetration rate of spotlights, LED lamps, street lamps, LED bulbs and fluorescent tubes will increase from only 5 in 2012 to 26. The continuous growth of commercial lighting, the implementation of government subsidies and consumers' demand for energy-saving products are the main reasons for the increase in LED penetration rate. The rapid development of intelligent LED also creates completely different lighting experience and home life for consumers. Not only because of the significant energy-saving effect of LED, but also because it has unlimited possibilities. In the near future, the market is it. For the performance of LED industry's innovation ability, it is not only reflected in the products, but also the marketing methods of LED industry. However, in the face of unlimited possibilities in the LED market, the marketing innovation ability of Chinese LED enterprises, especially lighting enterprises, is very weak. At present, some manufacturers hold modern network platforms, but use the service mode of the traditional lighting era, ignoring the upgrade of Team Services. Some, still holding the wine is not afraid of the deep thinking of the alley, ignoring the channel construction. In addition, I still miss the inventory mode of traditional lighting and ignore the Supply Chain Response mode in the LED lighting era. Even, some manufacturers are smoggy on the question of what the user wants, and even come up with an old-fashioned ban. Five major factors affect LED will usher in a round of thorough changes. As the country gradually begins to improve the qualification requirements for industry subsidies, the living space of low-end LED lighting products will shrink day by day. enterprises that expect to seize market share with prices will also face severe market tests. All this indicates that the LED technology revolution will completely change the competition pattern of the industry in the near future. If an enterprise wants to reverse its fate, it must learn to change and innovate in marketing. According to jiuzheng Building Materials Network, 2014 of the lighting industry will not only continue to compete fiercely in the Channel field, but also become the focus of mode innovation: industrial chain integration innovation, supply chain response mode innovation, channel mode innovation, etc. Innovation has become the theme of LED lighting industry in 2014. In this process, whether traditional lighting enterprises can smoothly transform to LED, whether the products and models of emerging LED enterprises can be successful, and whether new channel models can find a breakthrough has become an important factor in opening the LED era.