Led TV backlight penetration rate 2014 five trends

According to the LEDinside silver level of the green energy business division of the market research institution TrendForce, the Member Report- The trend of LED home lighting and backlight market points out that the output value of LED packaging market reached 13 billion US dollars in 2013, of which LED backlight applications for TV accounted. Although almost all televisions replace CCFL backlights with LED backlights, the penetration rate of TV backlights has reached its peak. Under the crisis of saturation in the market, the TV backlight market still has the following trends worthy of attention: Trend 1: low-cost direct backlight technology is still the mainstream of the market. According to LEDinside survey, the proportion of direct backlight TV will reach market share in 2014. As panel factories or TV brand manufacturers continue to reduce costs, direct TV backlight technology provides a cost-effective solution. As the direct backlight technology can reduce the number of LED users and further reduce the backlight cost, the disadvantage is that the direct backlight TV is thicker and affects the appearance. At present, the direct backlight OD (OpticalDistance) 25 ~ The 35mm model is still the main force for Direct TV shipments. With the use of larger wattage LEDs for direct backlight, the cost of LED for direct backlight models in the future is expected to be further reduced. Trend 2: side light technology will still exist in thin TV sets in the future. Although the cost of direct backlight is relatively low, there is still not much progress in the thinning of TV appearance. At present, LED manufacturers are generally faced with insufficient capacity of optical lenses with larger light emitting angles. In order to be thinner, the cost will be increased and the cost advantage of direct backlight will be lost. LEDinside observed that if the cost of OD15 cannot be reduced, the cost of some size TVs is even higher than that of side lights, LED manufacturers may increase the proportion of 2015 side lights. In 2014, the average luminous efficiency of TV side light backlight LED is about 110lm/W, which is more advantageous for high-end thin TV with side light cost. Trend 3: 4 k TV rises into new growth momentum of backlit LED LEDinside estimates that 4K2K TV penetration rate is expected to reach 5-5 in 2014-6. The selling price of 4K2K TV is still on the high side. Take the 55 inch panel quotation as an example. The 4K2K panel quotation is 1. Of FullHD panel. 6 ~ 1. 7 times, if the price difference can be reduced to 1. Within 3 times, 4K2K TV sales are expected to grow again. Trend 4: The rise of China's packaging power, whether it is the influence of TV brands or the market share, Chinese brands are beginning to occupy a place. According to the estimation of TV shipments in 2013, china's six major brands have all entered the top 15, with TCL and Hisense surpassing Panasonic, a major Japanese manufacturer, with 0. 1 billion units and 0. 1 billion units respectively, take the fifth and sixth place. In addition, Skyworth and Konka's shipments are also ranked 8th and 10th. With the rise of Chinese panel or TV brand manufacturers, the technology of Chinese packaging manufacturers has gradually matured and the price competitiveness has improved, and the supply chain has begun to change. Ruifeng, zhaochi and Dongshan Precision all entered the TV backlight supply chain. Trend five: for Xiaomi the intelligent TV market layout drive, China brand manufacturers have follow up for Xiaomi is about to launch the second generation new style TV for Xiaomi new style TV is expected to in 2nd season production, the TV screen size has been enlarged from the current 47 inch to 49 and 55 inch. It focuses on a high-resolution 1,920x 1,080 narrow border 3D LCD panel, which costs 2,999 yuan. In just a few months, xiaomi is already paving the way for the second generation of TV. The speed is quite fast. Xiaomi will still adopt a high quality and low price strategy to fully seize the mainland intelligent TV market. The LED specifications are packaged in 7020LED, with a total of 128 LEDs. Two light bars are used in us TV sets. This trend is also expected to drive Chinese brand manufacturers to follow up.