LED to lighting needs to be sold on a large scale

As the real estate industry is restricted by the national macro-control policies, the real estate market has been affected to some extent. In some areas, it has further affected the lighting industry in the downstream industry of real estate. However, a large number of urban construction still needs to continue, such as the renovation of old cities and the construction of new cities. In general, the lighting industry will continue to develop. In fact, in the home decoration market, lighting has been called one of the top ten wealth industries in China. In private, there is a widespread saying: 40 yuan's gold price lighting can definitely sell 120 yuan! 300 yuan is sold to you for friendship, and 400 yuan is sold to you for quotation. Do you think this is a bit too strange to see here? The profit of lighting is so high! However, in today's market, 2012 is relatively cold for the entire home furnishing industry, because various controls in the 2011 are reflected in the 2012, so the response is more obvious, the sales situation of both furniture stores and lighting stores this year is not very optimistic, but it is also a reshuffle time for our development of the home market and lighting market. From the perspective of the lighting market, it does not have much influence on large and powerful enterprises. On the contrary, it feels that this is a good thing and can promote the reshuffle of the industry, the survival of the fittest and the survival of the fittest. Therefore, we are very optimistic about the future market expectations. More than 20 years ago, the marketing mode of the lighting industry was developed. People who made lamps made a lamp into an industry by selling this original marketing method. For more than 20 years, the lighting industry has become bigger and bigger, the marketing methods have become more and more sophisticated, the sales network has become wider and wider, and the channels have become deeper and deeper. However, up to now, under the background of serious product homogenization and weak regional differentiation, the lighting industry is at the forefront of change and Reshuffle. How to grasp the opportunity has become an important prerequisite for the development of lighting. According to the reporter's visit to the market, some lamp wholesalers have been unswervingly walking from the initial investment and positioning, and have created a store layout that has never been tried by National lighting companies, it created the operation mode of dividing areas by lamps, and each floor operated different categories, for example, the first floor was mainly modern; The second floor operates crystal lights; Three-layer European table lamp; The fourth floor is to make luxury famous lamps. At present, there is no lighting store in Beijing that uses a whole area to make luxury famous lamps imported from home and abroad. With the rapid economic development, China's lighting market has a good prospect, and the home lighting industry will truly shift from the light source era to the lighting era. With the rapid growth of LED lighting industry, many lighting enterprises have entered the field of LED lighting. High-tech, large investment, and the trend of the LED lighting market in the post-era, if blindly invest in the LED lighting market, the consequences will be very serious. Although the lighting industry has developed for many years, it has already formed a professional and systematic logistics system and a modern e-commerce platform. For most lighting enterprises, building lighting brands and expanding market scale have become the inevitable form of the rapid development of the lighting industry.