It is reported that the energy-saving lamp lighting subsidy policy, which began in 2008, is coming to an end, and then the country will turn to implement the subsidy policy for LED lighting. The specific time and the way it is carried out are currently being studied by the National Development and Reform Commission and the Ministry of Finance. The form and intensity of policies and subsidies will be determined on the basis of energy-saving lamp lighting and the characteristics of LED lighting. Faced with such industry information, how will LED sellers react? With such a problem, the author visited some dealers in the Nanjing lighting market. Some sellers in transition told the author that even without the subsidy policy for LED, they began to slowly transform from the sales of energy-saving lamps to the sales of LED lighting. Because the performance and environmental protection of LED is definitely expected. The current obstacle is that it is expensive and not acceptable to ordinary customers. With the introduction of the LED subsidy policy, this roadblock will loosen. And with the introduction of national policies, the whole country will definitely promote LED lighting as vigorously as it once promoted energy-saving lamps. In this way, the government also indirectly helped their LED sellers to publicize, making LED lighting more acceptable to more customers. There are also some LED sellers who tell the author that such a policy has been talked about for many years. When it comes out is one thing, and whether it has something to do with itself after coming out is another matter. Because the subsidy policy is mainly for LED manufacturers, the brand of their own agent may not be able to win the bid. If it is a subsidy for other brands, the sales of their own agent brands will be affected. And most rational LED sellers keep a calm attitude.