LED scene lighting upgrade intelligent lighting all the way

2014 19th session of the Guangzhou International Lighting Fair again with light world of eyes. At this exhibition, not only the share of home lighting products of major brands has increased significantly, but also LED intelligent lighting technology has become more and more mature. Visible light intelligent lighting products combined with IT and mobile phones are even more refreshing. Scene and commercial lighting were popular in previous lighting exhibitions. Major lighting brands mainly focused on commercial lighting and outdoor lighting, while commercial lighting mainly focused on scenes such as supermarkets and department stores. In this year's lighting exhibition, an obvious change is that many brands have shown obvious inclination to home scene lighting and commercial lighting in home shopping malls. The reporter saw in a brand lighting exhibition hall that the exhibition hall creatively took the home store as the object, showing the lighting layout of many home products stores such as bedroom products, bathroom space, living room furniture, kitchen cabinets, etc, give home retailers more inspiration for the display of furniture and building materials. On the other hand, these spaces and lighting arrangements are completely copied to the home lighting. The exhibitors can compare their own spaces with the lighting arrangements of the exhibition hall to obtain creativity. Op lighting marketing director Huang Zhijian said that lighting products should meet the common needs of home and business, lighting designers should have a deep understanding of people's different lighting and psychological needs at different times and in different spaces. Through the integration of home and business space, the exhibition allows the audience to see the LED lighting design in the same space instead of simply displaying products or monotonous scene display. let the audience experience the versatility of LED lighting. It is worth mentioning that the lighting giant Philips has also set up a 1/3 square meter booth as a display of home lighting products, and launched a variety of Chinese-style LED home lighting products such as panyun. Home appliance giants have advanced into the lighting field. At this year's Guangzhou lighting exhibition, there is a very obvious phenomenon that more and more domestic home appliance brands have become the focus of the lighting exhibition. midea lighting, TCL Lighting and BYD lighting all became the focus of the exhibition with remarkable booths and novel products. As everyone knows, the Dutch brand Philips (PHILIPS)In fact, the main business is the lighting sector. In fact, as early as more than a decade ago, domestic home appliance giants have also seen the huge blue sea of the lighting market. After TCL Group and Haier took the lead in setting foot in the lighting market, giants such as Konka, Midea, Skyworth and Changhong also invested a large amount of money to advance into the LED lighting field one after another. Apart from Haier's withdrawal, in recent years, other brands have increased the layout of LED lighting year by year. For home appliance giants with annual revenue of tens of billions or even hundreds of billions, smooth financing channels and loud brand awareness are undoubtedly the great advantages of home appliance lighting brands. Li Chunan, general manager of TCL Lighting, said that we strive to break through 1 billion yuan in lighting sales by 2016. Only when the sales volume of 1 billion yuan is achieved can we have the right to speak in the lighting market. He Wei, deputy general manager of Midea lighting, told reporters that this year's lighting exhibition, Midea lighting, came to compete with smart home and light components. Obviously, traditional home appliance giants do not want to miss the only chance left in the LED lighting era. The reporter saw at the scene that Midea lighting brought nearly ten series of new products such as ceiling lamps, hole lamps and ceiling lamps, and opened up a smart home lighting experience hall in the exhibition hall, M- The release of Smart Smart home shows that Smart lighting has become an important strategic direction for future US lighting. He Wei said that 2014 was praised by the lighting industry as the outbreak year of LED development. Midea lighting will fully complete the switching of LED products and grab the lighting market at a fast speed. Nowadays, Midea lighting has been regarded as the next important strategic assault by Midea Group. Intelligent connected lighting has become a new product. As a category with scientific and technological content in the household industry, lighting has always been the leader of smart home with the development of lighting technology. Industry insiders pointed out that in the future, lamps will not only be limited to lighting, but also can be used to transmit information and data. Through the newly developed intelligent interconnected lighting system, visible light will be used as a medium to establish mutual connection. to communicate, owners can also set personalized lights for work and life links according to their own preferences, and even get the information they want.