LED power supply must rely on innovation for survival

This year's LED power supply enterprises are mostly in the depths of the maze. A few leading enterprises are slowly moving towards light after walking through countless corners, while more enterprises are gradually falling behind after running for a while, I can only struggle in the dark forever. In the first half of the year, the change in the domestic environment has almost become the consensus of the industry. The municipal projects led by the government in the past few years have entered the adjustment period this year, and the growth rate of the engineering market based on energy-saving transformation has also begun to slow down. Except for a few lighting enterprises with channels and LED by traditional lighting, the distribution channels belong to the stage of goods distribution. In order to speed up the popularization of LED lighting, various lighting manufacturers have tried every means to lower the price. As the core supplier of LED lighting, power supply manufacturers generally feel the pressure of price war. On the contrary, the demand for overseas markets has maintained a rapid growth this year. Many domestic power plants have the idea of exporting, and they are unable to meet the requirements of high certification. Increasing income but not necessarily increasing profits LED drive power supply is entering the mature period from the growth period. This year, the average price drop of high-power power supply in the domestic market has reached 10-20, medium and small power reaches 20-30. Although the domestic market is relatively weak, the foreign market is still decent, so the shipments of enterprises involved in both markets can reach the same level as last year. However, after offsetting the price drop, it is very difficult for manufacturers to maintain a fixed annual net profit, which is especially obvious for small and medium-sized power supply manufacturers. The head of a low-power power supply company told reporters that their monthly sales exceeded 20 million yuan, but they have lost money for several consecutive months. Wu Chunxiao, general manager of maoshuo power strategic planning department, said in an interview that the main reason for the decline in the price of domestic high-power power supply is that the demand for street lamps in the domestic market has decreased this year and market competition has intensified; At the same time, the homogenization phenomenon is more obvious after the product matures, and the price is gradually transparent, so the profit margin of the street lamp power supply manufacturer is further compressed. Based on the above market situation, most of the LED power supply enterprises that have previously laid out the domestic market have plans to go out, and some have been put into practice, but the export companies have basically not returned to the domestic market. At the same time, the promotion of LED street lamps in mainland China is relatively early, with great intensity and wide scope. The overseas road lighting market started relatively late and basically takes the domestic market as a wind vane, most lamps and power supplies are developed and produced by domestic enterprises. The remarkable energy-saving effect of LED street lamps is attracting the emergence of replacement tide in foreign markets, especially the US market. As a major energy consumer, the United States accounts for a large proportion of energy consumption in public lighting. All states are actively promoting the replacement of LED street lamps, and the demand for LED street lamps has been very strong for quite a period of time. Compared with the domestic market, the prices in the European and American markets are relatively stable. Zhang Huajian, deputy general manager of Infineon electronics, told reporters that overseas customers pay more attention to product quality than price. They check product quality and supplier strength, for example, the requirements for development capability and production process control will be very strict. The maintenance cost of overseas street lamps is very high, which drives street lamp customers to choose to cooperate with brand power supply manufacturers. Foreign countries also have a ban on White (Incandescent lamp is prohibited) As well as policies related to energy conservation and emission reduction, many domestic power supply manufacturers have seen business opportunities and are striving to open up overseas markets. It is inevitable that competition will intensify. Of course, the high certification requirements in the European and American markets have blocked many enterprises entering, most of which flocked to the Southeast Asian market with low requirements and fierce price wars, as a result, the price competition in these regions that cannot be sold is more intense. On the other hand, even if the domestic market is weak, it still cannot stop the development of large international manufacturers. For example, Philips has not given up the domestic high-power power supply market and gradually stabilized large customers through chemical design, fierce competition with domestic high-power power supply companies, and Taiwan's power supply factory Mingwei has been precipitated for many years, and its market share is also steadily increasing. However, problems such as slow response to customer complaints handled by international and Taiwanese enterprises still exist, and the competition results between domestic enterprises and them in the high-power power supply market are still unknown, however, it is an indisputable fact that it affects the market share of domestic enterprises. In the long run, street lamp orders tend to be concentrated, and the situation of three-legged or multi-legged street lamp power supply enterprises in the future is very likely to occur. This point has been very obvious in small and medium-sized power supplies. The market of the first few power plants has been very strong, and they have opened their followers. Compared with high-power power sources, small and medium-sized power sources will have fewer customer complaints. In addition, the technical difficulty is relatively low. Many workshop-style enterprises have disturbed the normal order of the whole market and the originally thin profits have been further compressed. Some insiders said that the general net profit of the industry is now around 5, and the era of high profits has long been a thing of the past. Li Jinhong, general manager of Kegu power supply, said that their positioning is mainly commercial lighting power supply. The domestic and foreign market revenue ratio is almost 5:5. The foreign market is bargaining this year but the price is still stable, however, customers in the domestic market basically bargain from time to time. In fact, there are not many manufacturers who really regulate power supply in the Chinese market, and the competition between regular manufacturers has become white-hot. The competition between the boss and the second child will always be the little brothers. With the official implementation of 3C certification next year, manufacturers of parallel power supplies will gradually withdraw from the stage. However, in a short period of time, the pattern of the power supply manufacturers with a history of more than ten years will continue to be broken in a short period of time. 12