LED market segment is promising

Since 2004, Zhou Ming has broken into China's LED industry with unconventional technology route, from ultra-light and ultra-thin Upad series, Ivy League series LED media screens, creative spherical screens and small-pitch UTV series, to the light-transmitting small lark series of products, Zhou Ming has shown its continuous pace of innovation and has also made the industry realize that it will be successfully listed in only 7 years after its establishment, the secret weapon that Zhou Ming technology relies on is technological innovation. Subversive innovation strictly controls quality. Looking back on China's LED display industry, it has been controlled by people everywhere from the past with market for technology to today's Made in China, which is inseparable from the technological innovation of Chinese enterprises. The achievements of Zhou Ming technology in the innovative application of LED display screen are obvious to all, and at the same time, it has established Zhou Ming's solid market position. Wu Meng, director of zhouming LED display market, pointed out that in order to adapt to the development of the market, it is necessary to continuously improve the innovative research and development capabilities of enterprises. In the research and development of new products and new technologies, zhouming technology has always attached great importance. For Zhou Ming, quality is a good reputation. Wu Meng introduced that Zhou Ming's core advantages are reflected in three aspects: First, technological innovation. At present, Zhou Ming science and technology has an experienced research and development team, which is committed to technology research and development and employs experts and consultants from industry organizations to provide technical guidance, the superb technical strength has enabled Zhou Ming technology to maintain its position in the industry. The second is excellent technology and advanced production equipment. The third is perfect after-sales outlets. At present, Zhou Ming technology has more than 100 after-sales outlets and service stores all over the country to provide services to customers. Focusing on the niche market, the small lark flies abroad. In recent years, the price of LED display has dropped significantly compared with the early stage, this is due to the rapid development of LED display technology, the decline in the price of LED devices and the continuous maturity of production experience. With the increasingly serious homogenization of products and the increasingly fierce market competition, how to grasp the market demand and how to meet the market demand is a topic that all enterprises are thinking about, zhou Ming's answer is to target the market segment. The main market segments that Zhou Ming is currently involved in include leasing, small spacing and new product markets. Take zhouming grille screen as an example. Grille screen is a product launched by zhouming technology after it has subdivided the application market of LED display screen. It can be maintained before/after, with light and light shutter design, light and wind-proof and pressure-proof, reduce the bending force of the steel frame, thus reducing the strength and cost of the steel frame. Because of its portability, light transmission and energy saving, it is expected to replace traditional advertising media such as traditional display screens, traditional roadside inkjet, and three-sided flip as a new generation of media platforms. Its representative product Umesh25 small lark grid screen adopts a 25mm transparent grid shape design, which can transmit light, air and water; The permeability rate is 40, which is suitable for outdoor use in harsh environments. Zhou Ming science and technology continuously makes accurate strategic layout in the subdivision of LED display screen. Wu Meng said that Zhou Ming has developed two generations of parrot products for the LED rental screen market, with standardized products to reduce production costs and favorable prices, it quickly occupied the low-end rental market. With its deep understanding of indoor display applications and its technical advantages accumulated over the years, Zhou Ming company has launched UTV series products with small spacing UTV2. The 5 Series has become the industry's high-density small-pitch LED display representative product with excellent performance. UTV product is a new type of indoor display product, which has various advantages with traditional DLP, LCD, projection, etc. For example, seamless splicing, low brightness and high ash, and high refresh rate of 6400HZ have driven new opportunities in the indoor display industry. The original 10 billion indoor display market will have an expected growth of more than 30. The reshuffle of the LED display industry will continue. Recently, a number of LED display companies have closed down, resulting in the inability of capital turnover. Wu Meng said that people who attract attention are all famous. In fact, unknown small enterprises fall down more. Every year in Shenzhen, 50 or 60 enterprises are on the verge of bankruptcy due to the break of the capital chain. Many new members of the industry join each year. Due to the homogenization of products and the assimilation of technology, most small and medium-sized enterprises have no core competitiveness. Wu Meng said that these enterprises will eventually be shuffled. Moreover, at this stage, such a reshuffle will continue, because LED display orders are increasingly inclined to large manufacturers, and market aggregation effects are gradually forming. In the future, the LED industry will present a large Evergrande pattern. After the interview, talking about Zhou Ming's future development plan, Wu Meng said that Zhou Ming will concentrate on increasing the market share of the market segment, and at the same time increase investment in technological transformation and scientific research and development, adhere to the construction of channel brands and seek long-term and sustainable development of enterprises.