LED market outbreak industry reshuffle intensified

Nowadays, countries have introduced plans to eliminate incandescent lamps, and incandescent lamps are about to withdraw from the historical stage. At the same time, green, energy-saving and durable LED lamps have become new lighting products vigorously promoted by various countries. Recently, some shopping malls, supermarkets and lighting stores in Shijiazhuang found that with the return of prices to public opinion, the LED light market has ushered in a good era of rapid development. The price of LED lamps is more close to the people. In the past, the sales price of LED lamps was much higher than that of other lamp products, which became a barrier for them to occupy the market rapidly. However, with the continuous improvement of production capacity, the price of LED lights is decreasing. Our goal is to make LED lighting products that ordinary people can afford. We hope to join hands with more partners to build a large LED lighting factory supermarket and change the lighting habits of the people. Wu Shouqiang, general manager of marketing of Jiangxi aoqisi Technology Co. , Ltd. , said that since its establishment, the company has been committed to implementing the civilian strategy of LED lighting products, and has continuously carried out technological innovation and improved technology. At present, they have achieved another reduction in product costs through a fully automated production management model. Recently, the company has introduced 5 W, 7W and 9W products of A60LED bulb lamp series. The national unified retail price of these products is only 9. 9 yuan. This price is even lower than the energy-saving lamps with the same luminous efficiency, which really makes the price close to the people. In the future, no matter which series and which products we launch, we will always follow the principle that the cost performance must be higher than that of similar products in the industry, and the price must be more friendly to the people. The lighting industry has always had a tradition of products speaking on the market. Industry analysts believe that the expressive force of the terminal market is not only a concentrated expression of enterprise products and various strategies, but also the comprehensive strength of enterprises. A salesman of Ochs company revealed that in order to supplement the existing product lines, meet the purchasing needs of consumers and help the development and promotion of terminal channels, in July this year, ochis also listed LED ceiling lamp series products. The LED ceiling lamps introduced this time have designed different colors for different customer needs, including the new moon series, The Xuanyue series, The Moon series and the Moon series. As the product price is cheaper and the cost performance is higher, the LED ceiling lamp series has been snapped up by dealers from all over the country once it is launched, and has received good market response. Now the company's factory workshop is stepping up the delivery according to the dealer's order. Recently, it can be seen in a lamp market on Pingan south street in Shijiazhuang that LED lights have occupied most of the market, and their products are very rich. there are bulbs, tubes, downlights, light belts, spotlights, etc. In the past two years, the price of LED lights has dropped again. With the decrease of price, LED lights have begun to play a leading role in residents' home lighting. The owner of a lighting product store said this. The sharp price reduction of LED lights, which were once high above, has become a trend, and the popularization of prices has also become an opportunity for LED lights to enter more ordinary people's homes. Recently, according to Zhang Ke, Asia Pacific director of Osram, the price of LED will drop by 20. In 2014. At the same time, Tang Guoqing, general manager of Samsung LED China, also said that the price of LED lamps has dropped to a level comparable to traditional lighting. LED products are optimistic in the context of weak macroeconomic growth, and manufacturers are still competing to expand. The market outbreak industry reshuffle has intensified. Since the 18th National Congress of the Communist Party of China, economic transformation and upgrading has become a top priority, and emerging industries are undoubtedly urgent for transformation and upgrading. In particular, the listed small and medium-sized board and GEM companies have started the M & A boom based on the capital market, forming an unprecedented M & A peak. Last year, with the rapid increase in the demand for LED lighting, the LED industry also ushered in a peak period of development. Enterprises in all aspects of the upper, middle and lower reaches began to expand production and seize more market share through distribution channels. As one of the convenient and effective roads, mergers and acquisitions have been favored by LED listed companies. Since the second half of last year, almost all LED listed companies have undergone large and small mergers and acquisitions or various forms of strategic collaboration. Under the background that the whole LED industry is weak and strong, listed enterprises with advantages in products, technology and capital are accelerating their development and integration in order to develop rapidly in the LED lighting industry. when the market concentration is constantly increasing, it has the advantage of first-mover. By 2014, mergers and acquisitions were more frequent. Among them, there are not only cross-border big names waiting for opportunities, but also lighting giants swallowing small fish, and enterprises in different fields are warming up. This year is a fierce competition for terminal channels in the LED lighting industry, and it is also a key period to test the comprehensive strength of LED lighting industry enterprises. If an enterprise wants to occupy more markets and have more voice in LED lighting industry, it must have core competitiveness. As one of the most competitive enterprises in the domestic LED lighting field, Otis has been working hard for this. Wu Shouqiang said that the World Cup is a good stage for tomorrow's stars. In this eye-catching battlefield, as long as you play a ball, you can win the attention of the media, fans and clubs. The same is true of the market competition in the field of LED lighting now. If domestic enterprises want to win the World Cup in the LED lighting industry, they must speak with products. For enterprises, the powerful weapon is the cost-effective and super-friendly price.