LED lights need to enter the era of customized products

Marketing based on products, prices, channels and promotions 1. 0 era, marketing based on target market, product differentiation, brand positioning and wide spread 2. 0 era, both will soon become history. The lighting industry is about to enter, and there is an urgent need to enter marketing 3 based on customized products, humanized design, interactive communication and personalized satisfaction. 0 era. Chen Jun, president of Shanghai zhongzhaolian Investment Co. , Ltd. , said that most enterprises in China's lighting industry are still in marketing based on products, prices, channels and promotions. 0 era; A small number of enterprises have entered Marketing 2 based on target market, product differentiation, brand positioning and wide dissemination. 0 era; However, with the arrival of LED era, Internet, internet of things and experience economy era, lighting marketing urgently needs to enter marketing 3 based on customized products, humanized design, interactive communication and personalized satisfaction. 0 era. The development of the network makes micro-marketing popular in the lighting industry. Online channels are low-cost and easy to spread, but user experience after-sales service has become a short board, which requires the integration of online and offline operational advantages to build a bright future for enterprises. Online sales and offline consumption, traditional channels are taken as the logistics distribution and user experience center of e-commerce, while e-commerce is taken as the transaction and promotion window of traditional channels, which complement each other. Marketing based on products, prices, channels and promotions 1. 0 era and marketing based on target market, product differentiation, brand positioning and wide spread 2. The 0 era is about to become history. In the era of consumer sovereignty, more consumers pay attention to personalized consumption. Enterprises must have the user-oriented thinking. All products should be based on making consumers' lives better. You have to really please the user, Taobao sellers are the true portrayal of the pro. Under the condition that the product functions can be satisfied, the needs of consumers are scattered and personalized. Therefore, in addition to the pursuit of product functions, consumers also pay more attention to product services, provide humanized design for consumers to meet their individual needs. In the future, the development of channels will focus on the combination of products and services, which will promote the transformation of the focus of enterprises and agents from product sales to product services. Lighting enterprises need to meet the individual needs of consumers as the starting point, provide customized services for customers, follow the principle of customer-centered and people-oriented, and create an experiential marketing model: with interactive interaction as the connection point, consumers can automatically get close to the products after experiencing the lighting products, confirming the value and promoting trust. While consumers give full play to their imagination and creativity, actively participate in the design, creation and reprocessing of products, making customers the real masters of unforgettable experiences, thus obtaining spiritual and psychological changes and becoming loyal customers of enterprises. With the advent of the LED era, the LED technology revolution will completely change the competition pattern of the industry in the near future. If an enterprise wants to reverse its fate, it must change and reform in marketing. It must constantly play new tricks to have a development prospect. It must stick to the rules or imitate other people's ideas, after all, it's just a trick to play behind somebody else's ass.