LED lights break through the road at the exit

At present, the news that LED small enterprises in Shenzhen, Foshan, Zhongshan and other places have closed down is flying. The mainstream view is that most of these small businesses die of overcapacity. Dongguan is an important town in LED industry. It is at the forefront of LED application in the country. The living conditions of LED enterprises affect people's hearts. To this end, after visiting and investigating a large number of enterprises, the reporter tried to use a LED enterprise in Dongguan as a specimen, through a comprehensive and in-depth analysis, to see the leopard in the tube, to see the micro-knowledge, and to restore the real development of the current Dongguan LED industry. Mexico, Saudi Arabia, UAE, Zhao Ling will fly back and forth in the eastern and western hemispheres this week. Zhao Ling is Dongguan keleide digital Optoelectronics Technology Co. , Ltd (Hereinafter referred to as keleide) The deputy general manager and economist of the company, recently established a new foreign trade department, she needs to fly overseas to discuss orders. The domestic market is not good, and can only resort to exports. The capable and calm Zhao Ling said faintly that the company is currently fully attacking the export, trying to find a place in the overseas LED market with strong energy conservation and environmental protection concepts and mature market development. From the demonstration projects vigorously promoted by the winning countries, provinces and cities, to the test of the EMC model, and now to the expansion of overseas markets, keleide's breakthrough road map can faintly detect the subtle changes in Dongguan's LED industry. The embarrassment after a bank guarantee on November 10 this year, the Songshan Lake Park in Dongguan, known as China's US high-tech zone, is still full of green. Zhao Ling talked with reporters about the No. 1 building of Songshan Lake Innovation Science Park under the green trees. This enterprise with the background of Tsinghua Industrial Research Institute is called the strength of Dongguan LED industry: strong technology and talents. Kelei is very low-key. What makes the outside world a little impression is that the LED lamps it produces have entered the Forbidden City, and rarely appear in the media. However, one recent thing made Ke Lei unable to calm down. After successfully winning the bid for the LED lighting project of Shenzhen South China International Industrial raw materials city, Shenzhen South China city required keleide to issue a bank guarantee of 1 million yuan (A certificate of guarantee). The other party asked us to open a bank guarantee, indicating that we are not confident enough. In Zhao Ling's view, this demanding requirement put forward by the other party is related to the current living conditions of LED in the Pearl River Delta. Since the second half of this year, LED small enterprises have closed down in Foshan, Shenzhen, Zhongshan and other places. Some bosses have run away, and LED enterprises in the Pearl River Delta have entered the cold winter overnight. The fundamental reason is still the problem of funds. Zhao Ling said that although public opinion is now focusing on overcapacity, the direct performance is that the capital chain is broken, and the extended payment cycle has greatly increased the capital risk of LED enterprises. Zhao Ling said, compared with other industries, the payment cycle of LED is relatively long, and the liquidity relies more on state subsidies, while small enterprises cannot get state subsidies, and can only rely on the long and fragile payment cycle, it is inevitable that the capital chain will break. In fact, the problem of funds is not the patent of small enterprises. In the case of state subsidies as the main driving force, LED enterprises are generally facing a difficult situation of lack of money. The EMC model looks very beautiful. The market and capital are an open problem in the LED industry, especially when LED started. In addition to state subsidies, in recent years, EMC (Contract energy management mode) , Hope to solve the financing short board of enterprises through this brand-new mode.