LED lighting terminal market faces multiple challenges?

LED has many advantages such as environmental protection, energy saving and high efficiency, long service life and so on. Under the dual stimulation of national policy support and market interests, the domestic LED industry is developing rapidly in scale at present. No matter Professional LED manufacturers, or traditional lighting enterprises, or external capital, have flocked into the LED lighting field. However, compared with the hubbub of the upstream link, LED still faces multiple challenges in the popularization and promotion of the terminal market due to factors such as high price, uneven quality and low consumer awareness. Three major constraints on the development of LED market 1. Expensive compared with incandescent lamps and energy-saving lamps, the price of LED lamps ranges from 10 times to dozens of times. The high price has greatly affected the sales of LED in the market. 2. The quality is uneven. Under the crazy entry of various people and the vicious competition of low prices in the market, the LED industry has a situation of mixed quality and market chaos, it has affected the purchasing reputation of LED lamps in consumers' hearts. 3. Consumers' awareness is not high. As a new thing of LED lighting, at present, many consumers do not really understand LED lamps. In general, the awareness of LED industry is not high, this directly leads to the lack of confidence of many dealers. Breaking the game: LED Promotion Problem Three flavors recipe, in view of the above three aspects of the predicament, we believe that LED lighting must fly into the homes of ordinary people, we must reduce the price of LED products and improve product quality through technological innovation, and increase publicity to let more consumers understand LED. 1. Breaking the curse of LED price on June this year, mulinsen once again adjusted the price of some LED bulbs and LEDT8 light pipes by more than 40. This is the second round of price adjustment measures implemented by mulinsen since the beginning of this year. The two price adjustments have reached 70. With the continuous progress of LED technology and the continuous decline of cost, the price of LED lighting products has also been declining in recent years, which has overcome difficulties for the popularization and application of LED lighting. 2. Technological innovation casts high-quality quality. At present, the LED market is in the Warring States period of vassal disputes. The prices of LED products are chaotic and the quality is mixed. Therefore, LED products with high quality and high cost performance have become an urgent demand of the market. This year, Jason shares has officially formed a close partnership with PhilipsLumileds, a LED device manufacturer, through the platform of the PhilipsLumileds partnership program. PhilipsLumileds will position high-quality LED device products according to Jason's light source family brand. At the same time, Jason also worked closely with the Taiwan Industrial Technology Research Institute to solve many structural technical problems such as structural design, appearance design and heat dissipation design of LED lamps. LED enterprises represented by Jason provide high-quality LED products to customers by continuously strengthening product research and development innovation, technological innovation, product upgrading, etc, it conforms to the trend of LED new light sources entering thousands of households. 3. Strengthen publicity to promote the popularization of LED knowledge. In order to popularize the knowledge of LED lighting, at present, the government and enterprises spread the LED concept to the public through LED exhibitions, experience halls, media reports and other ways, create a good range of publicity and spin up the voice of China in the LED industry. On October 18, the domestic LED Theme Pavilion opened in Guangdong Science Center. Ten outstanding LED enterprises represented by mulinsen shares have won the title of Guangdong LED theme park display base.