LED lighting takes advantage of the overall development of mobile Internet1

In 2014, Shenzhen Jiawei Photovoltaic Lighting Co. , Ltd. (Hereinafter referred to as Jiawei shares) Its LED lighting brand, maixing lighting, has returned to China and has quickly become a dazzling new star, attracting extensive attention from all walks of life. So what will happen in the future? For this reason, we interviewed the president of Jiawei shares, maixing lighting (MAXIMUS)Brand founder Mr. Li Wei. Taking advantage of the mobile Internet and seizing the opportunity of development, China's lighting brand-free seems to have become an insurmountable barrier for domestic LED lighting. Because of this barrier, many domestic lighting companies are blocked from entering foreign markets. The outside world believes that China's lighting has no brand, to a certain extent, it also shows that China's LED lighting market products are seriously homogeneous and innovative technology is not strong. I don't agree with this statement. China's lighting is not without a brand, but without an international brand. For example, some Chinese lighting brands such as NVC and Opal have done very well in establishing industry brands, which are worth learning from many LED manufacturers in China. In recent years, one of the best LED lighting brands in China has been expanding overseas markets, but their products have not completely gone abroad and have not yet formed a certain influence on overseas markets. In this regard, Li Wei expressed different views. After domestic enterprises go abroad, how to compete with international enterprises, the establishment of brands is very important. President Li Wei pointed out that the brand must be rooted in the main products or services of the company. Whether it is a company that provides products or a service company, customers will form an understanding and cognition of the brand in the process of using the product. Brand construction needs time accumulation and needs to be truly implemented in specific products or services. At the same time, in the process of operation, LED enterprises must fully present the value contained in the products and do it so as to accumulate brand value and brand reputation. build up customers' trust in the brand. In the process of brand promotion, LED enterprises can speed up the establishment of brand awareness by means of promotion skills on the basis of ensuring products and services. At present, LED technology reform has brought different attributes and characteristics to the development of traditional lighting industry and the operation of enterprises. LED lighting products have strong electronic properties. From the perspective of product development and marketing, lighting enterprises should learn from the development experience of the electronic industry to help enterprises achieve leap-forward development. In addition, the Internet and mobile Internet have had a profound impact on people's lives. For practitioners in the lighting industry, they should pay attention to the development trend of the internet and find the key points that can be combined with the Internet. using the characteristics and attributes of the Internet to develop LED products, business operations, product sales, etc. In the lighting era, technological changes are rapid. LED lighting products have strong electronic product attributes, which is one of the prominent features of current LED lighting products. In addition, the mobile Internet has had a profound impact on the lighting industry. Lighting enterprises should conform to the changes, take advantage of the industry development trend, start the brand, and realize the leapfrog development of enterprises by seizing the development opportunities. Li Wei said so.