LED lighting stores take Ikea business model

In 2012, the new products of electromechanical online electromechanical communication members demanded the appreciation of RMB again from the United States. The electromechanical industry or the near export pressure Thailand suffered a flood loss of 30 billion yuan. IT auto parts China became the world auto center. Foreign capital set off a research and development center in China in 2010, philips is the first to set foot in the field of scene lighting and has designed various scene lighting lamps to set off scenes in different occasions. This year, at the great lighting show-- At the Guangzhou International Lighting Exhibition, major enterprises are vying to display their products in this way, and there are more and more display spaces and simulated lighting applications, from LED office lighting, clothing store lighting, supermarket lighting, home, hotel lighting to tunnel lighting, industrial and mining lighting and other situational displays, a single product display seems to be eliminated. In recent years, the simple Warehouse transfer business model has transitioned to diversified models such as specialty stores, lamp supermarkets, logistics centers and lighting hypermarkets. More and more enterprises have begun to pay attention to the construction of Terminal networks. In the past two years, the display mode of light environment experience mode has been displayed in various exhibitions. As a result, this kind of scene lighting field is increasingly favored by the industry. Recently, news about led Specialty Stores has surfaced several times, and the construction of LED terminal market and terminal channels has once again attracted attention. When visiting some LED enterprise exhibition halls and lighting markets that have not yet been put on the market, the author also found that, the construction of LED Specialty Stores has problems such as single product line, high price, lack of professional talents, lack of brand, unclear product positioning, etc. We can not discuss for the time being when LED specialty stores will mature. Assuming that LED is about to take the form of specialty stores, which mode should be used for effective display? As a LED product that is widely used, from point to surface, and can be used in the fields of urban lighting, interior decoration and local lighting, is it still displayed in a single hanging product mode? Recently, when investigating the Shenzhen lighting market, the author visited the stores in China with light environment experience as the model-- Gi lamp world, the store just opened in July 23 this year. As China's lighting market that applies the trend of the exhibition to the store, what model is going to take and what inspiration will it bring to the industry? According to the person in charge of the store, Gi lamp has a total area of 12000 m² square meters in the world. It is currently a large lighting store in Shenzhen and follows the Ikea business model. The Ikea model, which combines one-stop shopping and real-life home experience, is no stranger to everyone in the lighting industry. As early as 2002, Zhengzhou gorgeous lighting followed the Ikea idea in the lighting industry, not only selling lights, it also sells furniture and accessories related to lamps, and takes retail as the leading sales channel. Ikea was originally an ordinary furniture enterprise in Sweden and entered the list of 100 valuable brands in 2003. Since its establishment in 1943, after more than 60 years of development, Ikea has now become an influential retailer of household goods. The distinctive highlight of Ikea's sales model is that it can clarify and meet the individual needs of consumers through the experience of consumption. For Ikea, there are five key links in the consumer experience process, namely, participation, feeling, design, personalization and transportation. That is to say, every IKEA store is a scene and a space for consumers to experience and display, and can get rid of the embarrassment that consumers have to passively accept finalized products in the past and participate in the design process in person. Its essence is that Ikea fully grasps the inner needs of consumers in the sales process, and truly reflects the concept that marketing provides additional delivered values for consumers. Therefore, ikea has won a huge market share in various countries' markets, relying on novel product designs and low prices. The banner of Gi lamp world is lighting experience, professional lighting consultation, strong design atmosphere, cheap and good goods, allowing designers and consumers to fully participate in the design of lamps and lighting, this is in line with Ikea's personalized and cost-effective products. When I visited the store, I did feel the strong atmosphere of the light environment experience. In addition, in addition to innovating in the model, the store, like Ikea, claimed to pay attention to environmental protection and social responsibility. At the opening ceremony of Gi lamp world, the person in charge of the store once mentioned that fair consumption and understanding of trading are the development purposes of Gi lamp world, and adhere to the principles of no discount in price, no discount in quality and no discount in service. However, this visit, as a pioneer in the home environment, the person in charge not only emphasizes the lighting experience atmosphere of the store, but also emphasizes the importance of fairness and justice, aiming to strengthen the commercial atmosphere of the industry. Therefore, the industry hopes that as a store with light environment experience mode as the main mode in China, it is not only a platform for the exchange of products and technologies, more is to bring consumers, manufacturers, designers a new concept, to create value for the industry, and truly promote the healthy development of the industry.