LED lighting product price cuts drive LED lighting market growth

According to a new LED industry report issued by Goldman Sachs Securities, the price reduction of LED lighting products has driven the growth of the LED lighting market. The growth of general lighting demand in 2013 and 2014 was 70 and 40 respectively, the original expectation that the penetration rate of LED lighting will reach 70 in 2020 has not changed. However, the rising speed of lighting demand in the next few years is expected to be faster than expected. As far as the LED market is concerned, Goldman Sachs has revised its estimate of LED demand from 2013 to 2014, which is due to the influence of the LED backlight market. The backlight of mobile phones and displays accounts for 55-of the total LED demand- 60. As the penetration rate of backlight applications such as mobile phones and televisions has become saturated, the growth force of TV backlight tending to moderate is expected to continue until 2014. Goldman Sachs estimates that, in 2014, the demand for backlight of mobile phones and displays will only grow by 4, lower than the original expectation of 7. 5%. Compared with the conservative view of the backlight market, Goldman Sachs is optimistic about the growth of the LED lighting market. The decline in the cost of LED lighting products is a factor driving the overall lighting market to grow better than expected, in terms of commercial lighting, the cost recovery period in the past was as long as 8-In 10 years, it has now dropped to 4- Under five years, Goldman Sachs Securities is optimistic that the demand for LED lighting will grow faster than expected in the next few years. Judging from the situation in 2013 and 2014, it is estimated that the demand for LED general lighting will grow by 70 and 40 respectively, while Goldman Sachs' original view that LED lighting penetration rate will reach 70 in 2020 has not changed.