LED lighting mergers and acquisitions

Compared with the hot market in the second half of last year, the LED lighting market in the first half of 2014 seems to be much quieter. Although almost all LED lighting enterprises in the domestic market continue to carry out Channel promotion as in previous years, on the whole, the large-scale distribution of goods by lighting giants has converged, the focus is on stabilizing the distribution channel network and developing products that are more suitable for channel development. The whole domestic LED lighting market is definitely growing. I think the market for energy-saving renovation of factories and street lamps is still very good. Although the sales volume of retail is also increasing, the price is relatively chaotic. For many manufacturers, retail is only distributing goods and has not achieved large-scale profits at present. Xiao Zhiyong, deputy sales director of the marketing department of the LED marketing department of BYD Co. , Ltd. , said. The general manager of an LED lighting enterprise in Zhongshan told reporters that the competition among dealers has become white-hot, and large dealers have very high requirements for lighting enterprises. All kinds of promotional expenses such as advertising expenses must be borne by the lighting company, and the lighting factory must provide a one-year replacement. However, many dealers have sold products for one month or two months a year and returned to the factory for replacement. For lighting enterprises, the cost of maintaining such large distributors is very high. The person in charge of the above-mentioned Zhongshan lighting company complained to the 'high-tech LED' reporter, but looking for a small dealer, they can only sigh at the performance requirements mentioned by the lighting company. Up to now, in order to maintain dealers, the domestic business department has lost at least 300 yuan per month- 4 million yuan, fortunately, foreign orders are relatively stable. Now they are considering accepting the new now, there are not many LED lighting companies that can get on the table, and many lighting factories are waiting for the price. How does lighting do the merger and acquisition of Wen/long Zonghui's shareholders or institutional investors, hoping to continue to open up the domestic retail market through financing. After all, it has been invested for so long, and if it stops, it will lose all its achievements. Judging from the market situation, at present, the input-output ratio of each lighting factory is also quite different in channel development. For example, Yiguang lighting has invested nearly 0. 1 billion yuan in the early stage, but its profit is at a loss. This has also sounded the alarm bell for many LED lighting enterprises in China, especially those with huge channel development and advertising investment in the early stage. In the first half of the also most tend to slow down. The high channel investment is not a stable dealer. They often change. After all, there are too many temptations from the outside world. Making money as a dealer is their original intention. The general manager of the above-mentioned Zhongshan LED lighting Enterprise said. But there are also some business exceptions. Mu Linsen, who is positioning the public goods and household popularization, has not given up the signs of channel recruitment this year. On June 7, Sun Qinghuan, chairman of the board of directors of mulinsen, gathered nearly 3000 merchants at the million wealth creation project ceremony. He made it clear at the meeting that Jason's total revenue reached 1. 8 billion yuan in 2012 and nearly 2. 8 billion yuan in 2013, and will remain at 30-yuan in the next few years-The rapid growth of 40. Jason's approach is to make the scale large and thus the price. Obviously, the market space of LED lighting factories such as Jason is still very large this year. The domestic LED lighting market is divided into two parts, commercial photo and home. Lin Junsong, general manager of Smith gall Optoelectronics Technology Co. , Ltd. , said that this year the government's finances have tightened, the government's order volume has dropped sharply, and the energy-saving renovation of shopping malls and hotels has undergone rapid development in previous years, the increase is now narrowing. The real estate downturn, the home improvement market has also shrunk a lot. The rise of online stores has squeezed out the market share of many physical stores, but the operation of online stores requires the operation thinking of the Internet, which is often lacking in LED lighting enterprises, so only a few online stores can make profits. The silence of the LED lighting market this year is obviously the result of most companies sinking their minds.