LED lighting market quickly enters terminal sales market

In a lighting city located in the South Third Ring Road of Beijing, when the reporter asked if a shop owner had LED lamps for sale, the boss surnamed Wang was somewhat proud to claim that the store only sells LED lamps. According to boss Wang, his shop never sells LED lights to only sell LED lights. This 180-degree transition took only more than a year. And this change is also a true portrayal of LED lighting products beginning to invade the terminal sales market rapidly. The fast-growing boss Wang of 2013 told reporters that at this time of the year before last, the sales of LED products in this lighting City were just stunts for some merchants to attract consumers. But after only one year, no store has made LED products. And several of them are like him, replacing all the products sold in the store with LED. Talking about this change, boss Wang said that LED products in the past few years are not only of high price and low market awareness, but also of uncertain quality, although they claim to have a long service life, but there are always quality problems, and the service life is impossible. However, in 2013, the price of LED products continued to decline, and the quality of which brands was reliable and which ones were not good also slowly came out. Looking at the good sales momentum of LED, boss Wang replaced all the products in the store with LED products two months ago. Now the store only sells LED and almost becomes a slogan of Wang boss. Corresponding to the popularity of the terminal market is the rapid recovery of the production field. At this time last year, the National Semiconductor Lighting Engineering Research and Development and Industry Alliance (Hereinafter referred to as the Alliance) In an interview with reporters, deputy secretary-general Geng Bo was still defending the overcapacity of the LED industry. In a fast-growing industry, moderate overcapacity is a normal phenomenon. Only one year later, the LED industry basically bid farewell to the words overcapacity. Geng bo tell reporter even though the fourth quarter of 2013 of statistics also no out but conservative estimation industry output value also than last year growth the natural 20 above. In the past few years, due to the rapid development of the industry, the problem of overcapacity has been basically alleviated this year. The overall capacity utilization rate of the industry has increased from 50 last year to more than 90, especially in the upstream chip production link. Due to its high capital and technology, the market is in a good direction, its income is also large. The accumulated production capacity has become a huge production potential in today's market demand. Geng Bo is very proud that his judgment on the industry a year ago was verified. For the future of the LED industry, people in the industry generally believe that with the maturity of technology, the price of LED lighting products is becoming more and more grounded, and the industry will usher in structural opportunities. Ren Yuanhui, honorary director of the interior lighting Committee of the China lighting Society, told reporters: at present, LED technology is increasingly mature, and the life of LED lighting lamps is generally 20 thousand ~ After 30 thousand hours, its price is gradually approaching that of traditional lighting products, and consumers' acceptance is getting higher and higher. At present, the LED lighting industry has recovered significantly. There are also troubles in growth. In fact, for LED lighting enterprises, 2013 is not only a year full of opportunities, but also a year of non-success. On the one hand, the explosive market growth has made some LED lighting companies earn a lot of money. On the other hand, under the homogeneous competition, many well-known LED lighting companies such as Shenzhen Yiguang and Qili Optoelectronics closed down, and the crisis is still hidden behind the prosperity. Geng Bo believes that the current market prices of LED products are different, the brand channels are mixed, the quality needs to be further improved, and the industry faces deep adjustment. The merger and bankruptcy of many LED enterprises in the first half of 2013 is a concrete manifestation. The demand for LED market is increasingly strong, and many factors are testing the market capabilities of manufacturers. Where should the company go and whether the market will face a new round of reshuffle are issues that major manufacturers need to consider. On the other hand, although the industry's overcapacity has been alleviated as a whole, structural overcapacity still exists. Insufficient quality production capacity, and low-end overcapacity is a problem that has always existed in the industry. At the same time, based on the investment accumulation of the industry in the past few years, the production capacity will continue to be released, and the market demand is also constantly improving, but whether it can match the production capacity is still unknown. In particular, the prosperity of the market has risen, and there are signs of another influx of investment. Whether this will trigger a new round of overcapacity is also a concern of many industry insiders. Geng Bo also said that although the low price caused by overcapacity has boosted the market, it has also made enterprises miserable. Even though the market began to pick up in 2013, the vast majority of enterprises are difficult to increase their income, and the net interest rate has fallen seriously. How to seize the opportunity of the rapid growth of the market, adjust the strategy, and solve the problems that have been plaguing the industry before is the problem that LED enterprises have to face in the next step.