LED lighting market development lacks iconic brands

The downturn in the mainland market for LED lighting products has made many companies weak. But fortunately, the mainland is not the market focus of LED lighting products. This makes LED enterprises still have some motivation to move forward in confusion. LED products have been on the market for a period of time, and the conclusion is that LED commercial products have opened the frozen era of LED lighting. It is undeniable that China has this large lighting market space. As a big country with economic growth, lighting products play an important role in the field of building materials. However, compared with the huge production capacity, the current market share of China's LED is only Pediatric. But almost all companies have realized that the Chinese market is not lost, and time will not come again. Judging from the current market pattern, China's LED lighting enterprises have formed a historical pattern of four countries: packaging a strong enterprise chain to the lighting application field: this part of enterprises make their fortune by packaging, as it has established a firm market in the packaging field, it is linked to the lighting application field. LED is a new lighting product, which is not fully mature and needs a relatively long market running-in period. The advantages of this part of enterprises are: they have strong financial support and can support LED lighting products to run in the market; In addition, they also have unparalleled advantages in the use of light sources. At present, the enterprises that have done better in this area are: Hongli Optoelectronics, mulinsen, Changfang lighting semiconductor and other enterprises. Traditional lighting extends to the application field of LED lighting: these enterprises have done very well in the field of traditional lighting. As LED lighting products are the masters of the future lighting field, they have also extended this area. It is understood that at present, this part of the enterprise's investment in LED lighting is not very powerful. The reason is that the LED industry is currently in a period of agitation, and there are too many unstable factors in the market, and the loss is relatively large. This part of enterprises have unique advantages of pipelines. As long as the products are relatively mature and the market concepts are relatively familiar, they will use the formed market pipelines to spread the products to the market at a very fast speed. LED lighting application enterprises that started earlier: these enterprises started earlier in LED lighting application, mainly selling abroad, and have achieved good results in the international market. Advantages in product category and performance. In addition, their research and development speed is very fast, often playing a benchmark role in the market. At present, they are also beginning to compete in the mainland market. Representative enterprises: Zhongming, bangbel, Spike, Hongke, etc. Shrimp soldiers with ancient towns and Shiyan as gathering places: We may not even be able to name these enterprises, but their impact on the market is great. According to statistics, this part of the company has divided up most of the Chinese market share. In contrast, their research and development capabilities are weak, mainly based on homogenization competition, and price wars and other means to occupy the market. The current LED lighting market in China is mainly filled with the products of these enterprises. Due to the small size of the ship, the risk of this part of the enterprise is small. However, it is often because of the small risk and too much care that many companies have closed down. In view of the romance of the four countries in China's LED lighting market, it is not difficult to see that the current market is in chaos. Previously, some small enterprises saw the immediate interests of plagiarism, imitation, and price comparison. Now some big companies are also suppressing prices in the form of running. According to the forecast: The market washing has not yet reached its peak, and the washing campaign will continue! Everyone hopes that such a muddy road will end soon. However, there are still some urgent problems in the LED lighting industry. As far as most enterprises are concerned, the lack of core technology, poor capital liquidity and lack of industry standards have been the three bottlenecks that have plagued the development of LED lighting products; As far as the industry is concerned, the lack of strong benchmarking brands in the market and the lack of formed pipeline experience can be used for reference are objective problems.