LED lighting lighting stores management direction how to locate?

Many stores strategy is: to maintain the original business model, its main structure remains the same, to make small changes in the original condition. This class stores basic belong to 1. 0 version of traditional stores, not choose a big change is the main reason of the old mode has been formed, protects the 'epic' will 'bone', unknown risk is bigger. And lighting stores mass change operating forms, in the case of income does not increase spending too much, the current common lighting stores are mostly belongs to this type. But as the electrical manufacturers into 'traditional industry', do have a chance? So in another Angle, to big business mode adjustment of entity lighting stores, turning entity stores into electricity or online support services, such as logistics center set, trading center set of supply and demand, etc. Such a 'cover' stores, no longer rely on the 'passenger' to implement the deal, on business performance. 0 version lighting stores more positive, more opportunities. But this approach is flawed: such as profit pattern, the pattern design of service needs to be extremely excellent team; Landing operation, the trade and to straighten out the relationship between online trading and so on, these are not simple. Again, from the perspective of the cost and profit of the lighting stores operating costs, sustainable management risk is high, and simply rely on the model of lamp act the role ofing stores, not necessarily than native 'customer base' perform better. So if there are other solutions can choose? The answer is: of course! Return to the nature of the lighting and lighting trading, people buy 'light' actual purpose is to create 'light environment'. From this perspective, the scene feeling experience requirements and superposition of transaction process and after-sales service platform, large span products and consumer demand immediate access system is the future. Straightforward, said's entity existing lighting stores into services operating level, from simple store trading markets upgraded to 'lighting and lighting cross-border services platform'. The advantages of this platform, it has the following three points: one, on the investment, can break through the surrounding the project target enterprises, brands and dealers, investors rely on, in the broader field of investment. Second, the expansion of the 'big platform' in a business, make sustainable management become a reality. Original stores basic income is depend on the berth rent and property management, revenue model is simple, single business, therefore, when facing competition, will be relatively 'short'. And upgrade level, changes in business model, revenue model, profits will be relatively expanded, so the stores on the operation will be more sustainable. At the same time, due to the rich operation forms, which in turn directly affect the unit yield increase. Third, in terms of social benefits, big platform also will be more abundant. Entity stores about 'social benefits' in the past, basically is to rely on the project size, number of shops, to the brand. And the big platform for a variety of expansion of operating mode, on the social benefits, will become more colorful. General lighting stores around 'lights' sold to consider increasing the service, and the big platform is 'light' as the core elements, with multiple cross-border services, so that it is possible to become a local 'card project', and 'Mosaic' social benefits. Then the upgrade platform, money will staggering sums? In fact, if at the beginning of the lamp is acted the role of store planning, will position itself in the 'new era of lighting stores', instead of cost control, because of falling investment difficulty let time cost reduction, including investment cost, team and project opening time cost, etc. In addition, because many of the large platform of service does not necessarily require the entity stores, so the platform can earlier began to reap the rewards. Now there have been some great case, such as ancient town center and lamp, they are based on entity stores, upgrade to build the new dedicated global lighting consumption market platform. Stores operating, left, to maintain the original business model, at present only eke out but definitely not the future; Right, upgrade platform, from a single mode of rent, management fee income, instead of multiple service revenue model. This or that can be out of a need not too much into it can win the broad market 'main road' in the future. Lighting entity stores upgrade platform and is not a simple to merchants, but for long term sustainable business in the future. The ancients said: 'he lives unsafely that looks too near on things', only the layout in the future, only now. To come up with a plan, the future management of the China merchants where to talk about now. In the future, lighting entity stores will show the 'Matthew effect', the stronger the strong and the weak weaker. Layout for now and in the future, or you will in the near future, or being 'overwhelmed' the last straw.