LED lighting lamps and lanterns of market research: lighting art gradually into the mainstream market

Recently, engaged in lighting engineering construction in guiyang's always met a trouble, his company mainly engineering construction in the past, mainly for large hotels, scenic spots or immigrant relocation project installation of lighting system, lamps and lanterns USES each year, tens of thousands of star is customized production entrust domestic cooperation manufacturer. But as more and more difficult to undertake project, the company's development has entered a bottleneck, how to innovate the business, set up new profit growth point, always very upset. Grab market of lamps and lanterns each ShiQi policy 'cake' in recent years, with the quickening pace of urban construction, especially in guizhou provincial capital guiyang for lighting market has brought more and better opportunities for development, especially as the guiyang commercial market to increase, drive the business to the huge demand of market and competition. The rise of electric business seriously has affected the traditional distribution channels of lamps and lanterns, because of the influence of the performance pressure, guiyang city each big lamp act the role ofing various price information emerge in endlessly, preferential policy, appear this kind of circumstance is big first brand of inventory backlog need to relieve, moreover is the common brand product replacement, the last is a small shop sales promotion strategy, the ultimate goal is to impulse. Always say, the main reason of this state, the first is the brand consciousness is weak, does not appear on the market allows users to fall in love in favor of big brand, so that the cause of low price is king; Followed by the majority of dealers is not willing to do electric business platform, because the 'complex', so lead to dealer's market power in diminished appreciably. Compared to the past, the past two years, lamps and lanterns of guiyang local and relevant dealer meeting to reduce a lot of, and these changes are also the embodiment of the market rule, from the earliest 'low price is king' to more capital inflow lighting market, industry reshuffle acceleration, the current market gradually tend to rationalization, standardization and stabilization. Lamp is not just lighting it is the art of household adornment lamps and lanterns decorate also is an indispensable part of in domestic outfit, choose the light that has a strong personality, can let oneself bedroom add light color. The author through taobao Tmall search lamps and lanterns of 'personality', found that the baby is as high as more than 28000, from a few hundred dollars to thousands of yuan of the lamps and lanterns of all kinds of different style, creative emerge in endlessly. In market visit, the author found that compared to the lamps and lanterns of all kinds of creative products on the network, the beauty of guiyang red star triumphant dragon, zhejiang mall store supplies sales of lamps and lanterns, relatively much more fairly. According to the personage inside course of study introduces, commercial lighting in addition to displaying its functional lighting, but also used to represent the shape and space, and finally through the intelligent control system to realize people-oriented personalized service. The importance of lighting for the space, in addition to solving functional and visual task lighting itself, more important is to shape space. Creative, full of personality, and can meet the demand of lighting design of lamps and lanterns, whether for shopping malls, hotels and tourist scenic spot management business, or for young consumers are very need. So in the lighting industry, more and more designers are constantly emphasizes the design feeling, emphasis on taste, emphasizes the aesthetic feeling, not just limited to improve the function of lighting products. The transformation of the era of diversified and personalized demand of lamps and lanterns industry is imminent, according to understand, with the further development of social economy, we have bid farewell to shortage economy, consumer demand has entered a new stage: is the rational consumption or quality requirements, he is willing to pay high price to buy good phase of goods and services. The extensive development of household building materials industry, has become a fatal factor for the sector. Now, after the 8090 as the core of the ascension of consumer demand, let consumer diversity and personalized to become the mainstream of the market. More and more consumers begin to like personalized products, in addition to pay attention to the quality of the products, environmental protection and other factors, more hope product can meet their personalized aesthetic demand. Under this background, for merchants of lamps and lanterns, highly homogenized products have been unable to meet the needs of the consumers. Nearly period of time, always to 3 cities investigated some manufacturer of lamps and lanterns, some thinking change also took part in the training lectures, after come back, he began to sink down and thinking, how to achieve the transformation of the enterprise. Always say, in the transition stage, now is to develop new market, now, his business in addition to undertake projects, joint manufacturer's technical design staff, also hope to be able to combine the rich national folk cultural resources in our province, to develop some unique geographical characteristics of the product of lamps and lanterns, and trying to make the market retail and to the typical scenic spots in the province, with innovative design to want to be able to develop new markets, to the brand development way.