LED lighting is walking on the road of 'going to the countryside'
Since the government has implemented subsidies for home appliances to the countryside, various home appliances have been sold in the rural market. Can LED lighting products be like home appliances, smoothly going to the countryside and entering thousands of households in the countryside? China is a large agricultural country. Currently, the main lighting products used in rural areas are incandescent lamps and energy-saving lamps. It is reported that the number of incandescent bulbs sold in rural areas reaches 1 billion every year, which shows the huge market, after the ban on Bering, if these 1 billion incandescent lamps can be converted into LED lights, you can imagine how big the market is. Huge opportunities are brewing in China's third-and fourth-tier urban and rural county, town and township markets, attracting more and more enterprises' attention and becoming a new bright spot for the growth of enterprises' performance, but can LED lights enter the rural market so easily? What obstacles will they encounter when entering the rural market? [img] /uploads/allimg/140418/22-14041P93003112. jpg [/img] Since the national promotion of energy-saving lighting, the rural market has been further stimulated, but the big problem restricting the promotion of LED lighting is still the price of LED lights, the price of some brands of LED lamps is several times that of ordinary energy-saving lamps and dozens of times that of incandescent lamps. Faced with such prices, consumers are still hard to accept, although the price of LED lamps has been declining, but there is still a certain distance from the price that consumers can accept. There are three main factors that affect the price of LED lights: first, the cost of the radiator is higher. If the aluminum shell radiator is used, the heat dissipation effect is good, but the price is relatively high, for LED bulb lamps with lower power, the heat dissipation requirement is not high, and plastic shell radiator can be used, so the cost will be greatly reduced and the overall price will be greatly reduced. The second is the price of LED application power supply. Power supply has always been a weak link in LED lamps. Generally, LED lamps have problems, most of which are power supply problems. The cost of power supply basically accounts for about 20% of the cost of lamps. If the cost of power supply can be reduced, the price of the whole lamp will also be reduced. Third, LED lamp manufacturers have no core technology. The upstream of LED industry is basically controlled by foreigners, so the cost of LED chips is relatively high, however, with the increase in technology and quantity of LED chips, the cost is also decreasing. If the unit price of LED lumens can be reduced to the same level as that of energy-saving lamps at this stage, LED lights still have advantages in participating in the competition in the rural market. Then for LED lamp manufacturers, they must enter the rural market: first, they must develop products in a targeted manner, and strengthen brand promotion and services. Secondly, for agents, agents should also pay attention to the distributors, from logistics, publicity, service efforts. In a word, it will take some time for LED lamps to fully enter the rural market, and the efforts of LED lamp manufacturers are still needed.