LED lighting is in a price war. Enterprises aim at the smart market

In the past two years, the price war in the LED lighting industry has been heating up, the price of products has plummeted, and corporate profits seem to have bottomed out. As a result, major lighting enterprises have made difficulties one after another: if you don't do LED, you will inevitably die. However, if you do LED, you will not see the dawn of hope in the price melee filled with smoke. In the 2014 Guangya Exhibition, the concept of intelligence came everywhere, giving LED lighting enterprises some hope. However, whether intelligence can support the price of LED is still unknown at least for now. According to incomplete statistics, in the first half of 2014, the price of LED lighting plummeted, and the decline has fallen below the 20 mark. In fact, since 2012, the price of LED lighting has continued to decline in a shocking manner, with a drop of more than 1/3 of the original price, a drop. The price drop this time, some people think that it is the technology that continuously drives the production cost of LED that makes the price drop and has power source; However, at the same time, some people think that the fierce competition in the market makes price war an important means of competition for enterprises. Experts who make such judgments believe that this is a new product that reduces production costs in order to adapt to market demand, and further compete with well-known brands at home and abroad. It is undeniable that the price drop will make LED lighting products more competitive in the market than ordinary energy-saving lamp products, and the market turning point will appear. On the other hand, we can see that the sharp decline in prices will accelerate the integration of the industry and the pace of survival of the fittest, forcing more enterprises or brands to strengthen their management, optimize resources, integrate supply chains and other aspects to enhance their competitiveness and meet the market outbreak with a better attitude. What cannot be ignored is that this will provide opportunities for many small and medium-sized enterprises in China to establish brands, accelerate transformation, and transform into value chains. Encountering LED core technical barriers, domestic enterprises endure big price cuts, in the industry, foreign companies represented by Japan's Nikko chemical and Toyota synthesis, the United States's Kerui, and Europe's Philips and Osram and other five Giants, master the core technology and have LED epitaxial wafer, chip manufacturing and blue light, white light of most of the core patent technology, and through mutual authorization and cooperation, in the construction of a strict patent technology network, this is already an open fact. Do not believe? Looking at the data, Japan accounts for 27% of the patent countries related to LED application. 9, China only accounts for 9. 34. Generally speaking, most of China's LED enterprises do not master the core technology, and there is a big gap compared with their foreign counterparts. Due to the lack of core patents in domestic enterprises, with the increasing influence of enterprises in the international market, they began to encounter patent technical barriers. Without core competitiveness, there is no right to speak. This is a fact that cannot be avoided. Experts pointed out that at present, tens of thousands of enterprises in the LED downstream application industry have high product consistency, that is, they use the same materials and the same control system to sell to the same market and customers, and cannot form differentiation, it will inevitably lead to fierce price competition for terminal application products. It is not difficult to see that at present, the LED product of price war has abound many LED products of quotes is January 1 times even a week a said LED products price was linear decreased of situation Real don't. Although the price drop is conducive to the market promotion of LED products, at least in the short term, if the production cost of enterprises in the LED industry does not drop at the same or faster speed, to a certain extent, they will face the impact of the decline in product prices, and they will have to endure the pain caused by short-term adjustments. The enterprise aims at the fierce competition situation presented by the LED industry of intelligent lighting big cake, which makes the enterprise have to find its own way to gain competitive advantage, jump out of the mode of highly homogeneous products and find a new blue sea, intelligent lighting is the cake targeted by many enterprises. In an era of more and more convenient, fast and efficient, various intelligent products and operating systems emerge in endlessly, and intelligent lighting will undoubtedly become a new direction of future development. Intelligent lighting is gradually becoming familiar to consumers. At the Guangya Exhibition in June, intelligent lighting is full of limelight and is highly sought after. Exhibitors can remotely control the intelligent lighting system of lighting equipment in their homes through mobile devices such as mobile phones and iPad, which has attracted much attention from participants for its advantages of simple control, safety and comfort. In fact, after more than ten years of development, China's intelligent lighting industry is still tepid, so many smart lighting manufacturers are worried. When will the unification of industry standards be realized so that the market-oriented situation of intelligent lighting can explode like a blowout? It's all unknown. Looking at the domestic intelligent lighting market, the manufacturers engaged in are mixed with good and bad, and the product quality is uneven, which affects consumers' trust in intelligent products. After years of development, the intelligent lighting market has always lacked uniform standards, virtually creating some technical barriers and failing to provide users with complete solutions. The intelligent lighting industry also lacks national standards for consumers, so the market is very chaotic. Furthermore, the level of after-sales service in the intelligent lighting industry is relatively low, the intelligent lighting system is relatively complex, the correlation between the systems is relatively large, and the probability of problems is relatively high, at this time, if the after-sales service is not in place, it will seriously affect the customer's satisfaction with intelligent lighting products. Although the domestic intelligent lighting industry has experienced nearly 20 years of development, it still has not made great progress and is still in the initial stage of development. Consumption concept, product quality, non-standard and production technology have become obstacles to intelligent lighting.