LED lighting is becoming the mainstream light source1

At present, LED lighting products rely on the high prosperity and market opportunities of the industry, and are gradually becoming mainstream light sources by replacing traditional lighting products. At the same time, traditional lighting enterprises that have been in the lighting industry are also forced by the pressure of the current situation to transform and layout LED lighting. At present, transforming LED has become the choice and inevitable test for traditional lighting enterprises to survive. The Times have changed, and the traditional lighting enterprises are just like Jia Yi's 'Qin theory' in the Han dynasty of China. Nowadays, the LED industry is favored by all kinds of capital. The insiders and laymen continue to invade. The new LED enterprises and LED projects are growing wildly, causing fierce competition in the lighting industry. whether the traditional lighting enterprises can be good at their own advantages, make up for their own disadvantages, apply benevolence and righteousness, make a decision and then move, and hold their own market and position in the industry is very urgent. Transformation: The current transformation of the general trend means not only opportunities but also pain. International Lighting Giants are the same, so are domestic traditional lighting enterprises. Faced with the impact and temptation of the LED lighting market, domestic traditional lighting manufacturers such as Opal lighting, Foshan Lighting, sunshine lighting, Shelley lighting, tongshida lighting, etc. all secretly plan and carefully sort out and start the path of LED transformation. As the saying goes, in the face of the beautiful money in the LED market, traditional lighting enterprises are experiencing a painful and happy transition period. Industry insiders believe that for traditional lighting enterprises, if they want to transform LED, they will inevitably worry about the impact on the original business, because new LED enterprises have no other business and are more pure. therefore, it will not cause too much hesitation when focusing on and investing in overweight LED projects. Large international factories such as Philips are relatively hesitant when switching to LED lighting at the beginning, but they will lay out the layout in advance. the LED business may not grow too fast in the early days, because it is also groping forward. Qin Bifang, the chief engineer of tongshida lighting, told the reporter that following the development trend of lighting industry, LED lighting must be transformed, and we hope that LED lighting business can do more, at present, tongshida is also doing transformation work and planning. Taking sunshine lighting as an example, in the first half of 2014, the company's traditional energy-saving lamp business fell by 17, and the traditional business fell rapidly, but LED also grew rapidly, up in the first half of the year. 2014 1-In June, LED business revenue reached 6. 5%. 4. 8 billion yuan, accounting for of the Revenue. In addition to the rapid growth of LED light source products, the development of LED lamp business has made good progress, with the proportion of lamp products in LED business exceeding. Guan Yong, general manager of sunshine lighting, said that the traditional energy-saving lamp business did not drop from July, but it will be more difficult to get up in the future. Sunshine lighting will take the initiative to adjust its thinking. focus on LED development. At the beginning of the emergence of LED products, sunshine lighting paid close attention to the development of LED and always paid attention to the level of technology improvement. When 2005- When the development of LED began to take shape in 2008, the team was quickly organized to establish the LED research and development center and production base in Xiamen, to carry out the LED technology research and development and product reserve, and to work closely with customers. taking advantage of the advantages of major customers to quickly bring LED products to market, sunshine lighting can rapidly form scale effect after LED mass production. Wu Mingming, research director of CSAResearch, said that in the early stage of the development of LED lighting industry, due to high cost, immature technology and lack of standards and specifications in the market, traditional lighting enterprises are involved in and promote LED lighting. it will also form a competitive substitution relationship with the original products, so the traditional lighting enterprises themselves will judge, for example, the enterprises that originally produced energy-saving lamps will switch to LED lighting. it will be afraid of causing big conflicts to its original business, so the traditional lighting enterprises will be more troublesome to turn around. The initial transformation is not firm and their attitude is still wandering. Today, after ten years of development, the semiconductor lighting industry has finally ushered in an explosive growth period this year. At present, the lighting industry also basically agrees that the transformation of LED lighting is an inevitable trend, and traditional lighting enterprises have begun to compete with the LED market. The domestic lighting brand Opal lighting executives have also said that the entire industry is now in a stage of transformation. With the emergence of new LED lighting technologies and LED energy-saving and environmental protection technologies, I believe that many enterprises in the industry, there are also some enterprises outside the industry that have LED to this huge potential. For the industry, it is still in a struggling stage. Op lighting is currently accelerating its transformation, and its LED products have accounted for more than 50% of the company's product sales. A person familiar with op lighting said. LED lighting is very different from traditional lighting. If it is used in LED business according to traditional lighting, it is not necessarily applicable. Qin Bifang also said that in LED, tongshida's LED business covers the whole company from the initial research and development capital investment to the establishment of the research and development team and then to the establishment of the LED lighting division. and turn the whole focus of the company's business to LED. We also hope that LED business can be expanded and account for a larger proportion of the whole company's business. According to the survey, the lighting industry basically agrees that the transformation of LED lighting is an inevitable trend, so the transformation of LED lighting in traditional lighting enterprises is very fast. This year, the overall LED business has reached 40 ~ About 50. Nowadays, LED lighting is the trend of the times, and traditional lighting enterprises should pursue profits. It is still unknown whether they can make up for their shortcomings in the future, keep their business and make rapid transformation.