LED lighting industry strives to build characteristic brands

A few days ago, the Chinese-style cultural theme store, the ancient town of Longquan lighting City, announced the trial industry. At present, the new lighting city in the lighting industry is rising continuously. Under the big environment that the old lighting city is constantly seeking a way out for development, the store is like a fat man who is getting fatter and fatter, many people in the industry have told reporters that they are worried about the future development of the store. For the Longquan lighting city, which is a banner that will carry forward Chinese culture, the director Cai Meijuan said that the Longquan lighting City should be used as a carrier to combine the lamp culture with the lamp industry, show the Chinese lighting culture to the whole country and the world, and let the charm of the lamp culture. It can be seen that in the market where comprehensive stores are clustered, it will become a trend to be a professional store for thin people. In the ancient town, the scale of the store is higher than that of the atmosphere, and the area is getting larger and larger. The unit of tens of thousands can even be said to be the basic unit of store construction. At present, the stores in the ancient town are mostly comprehensive, and there are few professional stores: LED Kyushu city, open source lamp distribution city, China street lamp city under construction, and Telecom commercial photo city, as well as the Chinese-themed store Longquan lighting city, which has recently announced the trial industry. The latecomers want to emerge in many stores, not only to the new trend of the industry, but also to bring freshness to the taste of chewing wax, and to embark on a unique road. Zhou Zhijun, the deputy general manager of Telecom Commercial Lighting City, revealed that the establishment of the commercial lighting City project was through a long period of market research work. Based on sufficient survey data, it was found that there are many comprehensive stores in the lighting industry, the area is also bigger one by one, while the area of shangzhao city is ten thousand and two square meters, which seems to have no advantage. However, shangzhao city, Zhou Zhijun believes that the mainstream of the industry is not LED. Then, according to the mainstream of the industry, find the right position, establish the position, and make a store that belongs to the LED business photo. At the same time, in the future development, Telecom commercial photo city will actively participate in various corresponding activities in the industry, such as the Light Fair and the upcoming Guangya Exhibition, to promote commercial photo city, let more domestic and foreign merchants know that there is a commercial city in the ancient town of the world. At the same time, take the initiative to attack, give full play to its location advantages to establish a business circle, form a convergence point with the surrounding stores, enhance its influence, and embark on a road different from that of comprehensive stores. This road is called differentiation. Differentiation is the way out. The emergence of stores does provide consumers with diversified choices. However, at present, there are many stores in the ancient town and some people in the industry have said that they are tired of the store investment promotion conference because most stores are the same and have no characteristics. Then, to be a professional store of a thin professional household, if you want to get recognition, you must form a differentiated operation with a comprehensive store. At present, LED Kyushu city in professional stores has formed obvious differences from comprehensive stores in name. There are many XX lighting squares, there are all kinds of products in the store, including modern lamps, crystal lamps, European lamps, lanterns, LED lamps of various categories, etc. , while LED Kyushu City only makes LED products, the more detailed stores include the street lamp city under construction and the telecom business Photo city. These two professional stores further refine the LED product field and market, which is actually the reason and condition for the emergence of professional stores. People in the industry are constantly pursuing the way out. In the process of pursuing, they also find that some stores rely on huge volume to carry out comprehensive development and introduce a variety of service packages, thus winning with scale and strength; However, some stores are not large in size, but have a clear positioning and specialize in a more subdivided market in the field of lighting. Among the stores in the ancient town, some professional stores with selling points, supporting services, professional awareness and differentiated competitiveness will win favor.