LED lighting industry reform is imperative

LED lighting has developed to Today in 2014. We might as well ask ourselves two questions: what will happen in the future? If you follow the old road, can you still make it? Regarding the former, I believe that most enterprises are still struggling to explore; For the latter, my answer is NO doubt. This is an era of change. Those who want to use the old methods in the past to open up beautiful rivers and mountains in a brand-new territory are tantamount to people in the Qing Dynasty holding swords and spears to resist the copper guns and iron cannons of foreign enemies, even if there are thousands of warm-blooded bodies, there is no force to return to heaven. At its root, it is closed to the country and does not see the trend and trend of world development. Therefore, if you don't want to be revolutionized by others, you must be good at the future, follow the trend, and change your own life before being revolutionized by others. Let's first look at the rise of LED lighting, a revolution that has already taken place. The research on LED lighting in China began as early as the 1960s S. However, at the beginning of this revolution, it was limited by the technical level at that time, LED lighting products are questioned by some enterprises in terms of quality, performance, price and other factors. However, when all kinds of obstacles restricting LED lighting are broken one by one, who will doubt LED lighting today? A vigorous LED era has come. It is generally believed that the development track of LED lighting is: Initial (Replacement)-Mature (Integration)-Prosperity. At present, the industry is in the initial replacement stage, and some customers may still choose light sources according to the original traditional lighting ideas, so it does not pose too much threat to enterprises that have laid a good foundation in the traditional field. However, when the LED lighting industry really develops to a mature period and becomes the world of integrated LED lighting products, when there are no more light sources and lamps, will you still designate the light sources of traditional giants? At this time, if the traditional giants go on the old road, I am afraid that the status of the industry hegemony is difficult to protect. In recent years, traditional giants have frequently changed blood and re-arranged various measures. It is precisely because they have seen the future trend, realized this kind of crisis and pre-empted, in order to avoid being revolutionized by the trend, he first changed his life. Let's take a look at the revolutionary e-commerce that is taking place. In the LED lighting industry, the impact of e-commerce on traditional channels is beyond doubt. When several enterprises that have done well in the industry feel the crisis and threat, it means that the industry will undergo changes. The question we need to think about is: what will happen in the future? The era of imitation has passed. If today, the Enterprise still operates according to the traditional lighting mode ten years ago, and others attract investment, you follow the investment, and others do the project, this is tantamount to a headless fly that can't see the situation, and how to grasp the future? In fact, the future marketing mode has become more and more clear: E-commerce will become the mainstream of development, mainly to solve the sales of circulation products; The professional application is completed through engineering channels. Liquid products are handed over to e-commerce to solve, which no one can avoid. For circulating and regular products, there is no doubt that the channel mode with high cost performance is e-commerce. The lighting industry is fighting hard for price, that is, circulating and regular products, such as Yiguang, mulinsen, Changfang, etc. If you still use traditional lighting methods to build specialty stores like NVC and op, do you have this fund? How does the cost come back? I am afraid it is difficult to avoid building a store today and closing the store the day after tomorrow, because the dealer can't earn money! So, who is responsible for solving this type of product? E-Commerce! In fact, from the differences between rural and urban areas in China, it is not difficult to find that even when the development of LED lighting reaches a mature stage and the integration of light sources and lamps comes, this kind of traditional, regular and circulating product will still exist, because a large rural market will use this product. Therefore, the e-commerce model is the general trend. When e-commerce solves a large number of tradable and conventional products, the role of some dealers will gradually fade out. If the e-commerce channel is more cost-effective and price, then the specialization field is the added value of the product and brand. On the other hand, the brand gold content in the e-commerce link is promoted by specialization. Although Ma Yun said that the Internet is omnipotent, at present, the professional application of the lighting industry cannot be replaced by the Internet in the short term. A light bulb can be installed by itself, but if the intelligent system in a hotel is broken, it can only be repaired by professional personnel.