LED lighting industry price war will become more and more fierce

Lighting products have changed from traditional to emerging LED, of which ups and downs have been optimistic and suspected. With the maturity of technology and the stability of the market, LED products have long been the general trend and gradually occupied various fields of lighting. However, the uneven quality of LED products has always been criticized by users. It is understood that in the retail channel, many dealers standing in the sales line are forced to play a more and more fierce price war, have given up their persistence in the brand, and turned to the low-cost best-selling embrace. Faced with such a dilemma, LED manufacturers have reformed and innovated in the marketing model and repeatedly sought breakthroughs in product technology. Through visiting many active LED manufacturers, we have combed out all the innovative strategies of LED lighting products for the industry. Raiders 1: product planning is clear, with the ability and determination to achieve. In the lighting industry, it is well known that domestic enterprises do not have Eukaryotes. Almost all upstream technology patents are in the hands of foreign enterprises. However, while domestic products and technologies are gradually becoming mature and stable, many enterprises are also facing such a problem: enterprises are confused about product planning, or they cannot follow suit in the face of clear product planning, it is not uncommon to give up halfway or divert halfway. For many enterprises, product planning is not easy. It is necessary to have a professional team. After detailed analysis and evaluation of the market and the strength of the enterprise itself, rationally make corresponding plans for the products of the enterprise. On the other hand, the enterprise itself must have the determination, be able to bear certain losses and pressures, and unswervingly implement the plan. Many companies said that enterprises cannot get a good development. A large part of the reason is not the competitive pressure from the outside world, but because the internal high-level opinions are difficult to unify, and the product planning is often difficult to achieve. Raiders 2: clear market positioning, understanding demand and realizing differentiation. In recent years, lighting enterprises with brand awareness are no longer limited to the traditional channel of distributors in channel construction, more energy is devoted to designers, engineers and other groups. For enterprises, these are people who are closer to the market application. Through them, enterprises can better understand the market demand. The change of marketing mode is a major factor leading to the change of enterprise products. The big era in which market demand determines production has come. However, the lighting industry is currently facing a fierce battle for the market and the situation of many, miscellaneous and chaotic LED products. Manufacturers need to be more cautious in product and market positioning. One step wrong, step by step wrong is the concern of many companies. Enterprises should clearly understand their own advantages, manufacturing or sales? Is it positioning or cost-effective, or is the two going hand in hand? In which market segment should the product make its own characteristics? After a comprehensive analysis, a clear positioning of the enterprise's products and a continuous understanding of the market demand can make a breakthrough and realize the development of comprehensive or differentiated products. Raiders 3: technical power savings, thick accumulation and thin development, continuous innovation is unquestionable, all product breakthroughs come from technological innovation, the core of internal research and development and the stability of the technical team are the basis for sustainable development of products. On the one hand, the guarantee of product quality provides a strong support for the development of the enterprise. Only a stable team can provide stable technical support and provide a strong guarantee for the quality of the product. On the other hand, the stability of technology needs the precipitation of time, and the frequent flow of personnel is the worry of many lighting enterprises.